Young Children as Consumers: Their Vulnerability and Its Effect on Their Consumption

Richard Mizerski, Shasha Wang, Alvin Lee, Claire Lambert

Research output: Chapter in Book/Conference paper › Chapter › peer-review

Original language	English
Title of host publication	Routledge International Handbook of Consumer Psychology
Editors	Cathrine Jansson-Boyd, Magdalena Zawisza
Place of Publication	London and New York
Publisher	Routledge
Chapter	18
Pages	327
Number of pages	346
Publication status	Published - 2017

Cite this

@inbook{d4721c3db47743c884b4141213823e06,

title = "Young Children as Consumers: Their Vulnerability and Its Effect on Their Consumption",

keywords = "Young Children, Vulnerability, Persuasion Knoweldge, Choice, Consumer",

author = "Richard Mizerski and Shasha Wang and Alvin Lee and Claire Lambert",

year = "2017",

language = "English",

pages = "327",

editor = "Cathrine Jansson-Boyd and Magdalena Zawisza",

booktitle = "Routledge International Handbook of Consumer Psychology",

publisher = "Routledge",

address = "United States",

}

TY - CHAP

T1 - Young Children as Consumers: Their Vulnerability and Its Effect on Their Consumption

AU - Mizerski, Richard

AU - Wang, Shasha

AU - Lee, Alvin

AU - Lambert, Claire

PY - 2017

Y1 - 2017

KW - Young Children

KW - Vulnerability

KW - Persuasion Knoweldge

KW - Choice

KW - Consumer

M3 - Chapter

SP - 327

BT - Routledge International Handbook of Consumer Psychology

A2 - Jansson-Boyd, Cathrine

A2 - Zawisza, Magdalena

PB - Routledge

CY - London and New York

ER -