Young Children as Consumers: Their Vulnerability and Its Effect on Their Consumption

Richard Mizerski, Shasha Wang, Alvin Lee, Claire Lambert

Research output: Chapter in Book/Conference paperChapter

Original languageEnglish
Title of host publicationRoutledge International Handbook of Consumer Psychology
EditorsCathrine Jansson-Boyd, Magdalena Zawisza
Place of PublicationLondon and New York
PublisherRoutledge
Chapter18
Pages327
Number of pages346
Publication statusPublished - 2017

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