Young Children as Consumers: Their Vulnerability and Its Effect on Their Consumption

Richard Mizerski, Shasha Wang, Alvin Lee, Claire Lambert

Research output: Chapter in Book/Conference paperChapter

Original languageEnglish
Title of host publicationRoutledge International Handbook of Consumer Psychology
EditorsCathrine Jansson-Boyd, Magdalena Zawisza
Place of PublicationLondon and New York
PublisherRoutledge
Chapter18
Pages327
Number of pages346
Publication statusPublished - 2017

Cite this

Mizerski, R., Wang, S., Lee, A., & Lambert, C. (2017). Young Children as Consumers: Their Vulnerability and Its Effect on Their Consumption. In C. Jansson-Boyd, & M. Zawisza (Eds.), Routledge International Handbook of Consumer Psychology (pp. 327). London and New York: Routledge.