Word of mouth: measuring the power of individual messages

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	237-257
Journal	European Journal of Marketing
Volume	46
Issue number	1/2
DOIs	https://doi.org/10.1108/03090561211189310
Publication status	Published - 2012

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@article{7b3d60697bf9420387ece9c681c4dc55,

title = "Word of mouth: measuring the power of individual messages",

author = "Jill Sweeney and Geoff Soutar and Tim Mazzarol",

year = "2012",

doi = "10.1108/03090561211189310",

language = "English",

volume = "46",

pages = "237--257",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing Limited",

number = "1/2",

}