Word of Mouth: Development of a Multiple Item Scale

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publication2009 AMA Winter Educator's Conference
EditorsK. Reynolds, J. C. White
Place of PublicationChicago, USA
PublisherAmerican Marketing Association
Pages188-189
Volume1
EditionTampa, Florida
ISBN (Print)0877573352
Publication statusPublished - 2009
EventWord of Mouth: Development of a Multiple Item Scale -
Duration: 1 Jan 2009 → …

Conference

ConferenceWord of Mouth: Development of a Multiple Item Scale
Period1/01/09 → …

Cite this

Sweeney, J., Soutar, G., & Mazzarol, T. (2009). Word of Mouth: Development of a Multiple Item Scale. In K. Reynolds, & J. C. White (Eds.), 2009 AMA Winter Educator's Conference (Tampa, Florida ed., Vol. 1, pp. 188-189). Chicago, USA: American Marketing Association.
Sweeney, Jill ; Soutar, Geoff ; Mazzarol, Tim. / Word of Mouth: Development of a Multiple Item Scale. 2009 AMA Winter Educator's Conference. editor / K. Reynolds ; J. C. White. Vol. 1 Tampa, Florida. ed. Chicago, USA : American Marketing Association, 2009. pp. 188-189
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booktitle = "2009 AMA Winter Educator's Conference",
publisher = "American Marketing Association",
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Sweeney, J, Soutar, G & Mazzarol, T 2009, Word of Mouth: Development of a Multiple Item Scale. in K Reynolds & JC White (eds), 2009 AMA Winter Educator's Conference. Tampa, Florida edn, vol. 1, American Marketing Association, Chicago, USA, pp. 188-189, Word of Mouth: Development of a Multiple Item Scale, 1/01/09.

Word of Mouth: Development of a Multiple Item Scale. / Sweeney, Jill; Soutar, Geoff; Mazzarol, Tim.

2009 AMA Winter Educator's Conference. ed. / K. Reynolds; J. C. White. Vol. 1 Tampa, Florida. ed. Chicago, USA : American Marketing Association, 2009. p. 188-189.

Research output: Chapter in Book/Conference paperConference paper

TY - GEN

T1 - Word of Mouth: Development of a Multiple Item Scale

AU - Sweeney, Jill

AU - Soutar, Geoff

AU - Mazzarol, Tim

PY - 2009

Y1 - 2009

M3 - Conference paper

SN - 0877573352

VL - 1

SP - 188

EP - 189

BT - 2009 AMA Winter Educator's Conference

A2 - Reynolds, K.

A2 - White, J. C.

PB - American Marketing Association

CY - Chicago, USA

ER -

Sweeney J, Soutar G, Mazzarol T. Word of Mouth: Development of a Multiple Item Scale. In Reynolds K, White JC, editors, 2009 AMA Winter Educator's Conference. Tampa, Florida ed. Vol. 1. Chicago, USA: American Marketing Association. 2009. p. 188-189