Word of Mouth: Development of a Multiple Item Scale

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publication2009 AMA Winter Educator's Conference
EditorsK. Reynolds, J. C. White
Place of PublicationChicago, USA
PublisherAmerican Marketing Association
Pages188-189
Volume1
EditionTampa, Florida
ISBN (Print)0877573352
Publication statusPublished - 2009
EventWord of Mouth: Development of a Multiple Item Scale -
Duration: 1 Jan 2009 → …

Conference

ConferenceWord of Mouth: Development of a Multiple Item Scale
Period1/01/09 → …

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