@inproceedings{5f7a7a77465d4fa2aca76f5ea94ab462,
title = "Word of Mouth: Development of a Multiple Item Scale",
author = "Jill Sweeney and Geoff Soutar and Tim Mazzarol",
year = "2009",
language = "English",
isbn = "0877573352",
volume = "1",
pages = "188--189",
editor = "K. Reynolds and White, {J. C.}",
booktitle = "2009 AMA Winter Educator's Conference",
publisher = "American Marketing Association",
address = "United States",
edition = "Tampa, Florida",
note = "Word of Mouth: Development of a Multiple Item Scale ; Conference date: 01-01-2009",
}