| Original language | English |
|---|---|
| Title of host publication | 2009 AMA Winter Educator's Conference |
| Editors | K. Reynolds, J. C. White |
| Place of Publication | Chicago, USA |
| Publisher | American Marketing Association |
| Pages | 188-189 |
| Volume | 1 |
| Edition | Tampa, Florida |
| ISBN (Print) | 0877573352 |
| Publication status | Published - 2009 |
| Event | Word of Mouth: Development of a Multiple Item Scale - Duration: 1 Jan 2009 → … |
Conference
| Conference | Word of Mouth: Development of a Multiple Item Scale |
|---|---|
| Period | 1/01/09 → … |
Cite this
Sweeney, J., Soutar, G., & Mazzarol, T. (2009). Word of Mouth: Development of a Multiple Item Scale. In K. Reynolds, & J. C. White (Eds.), 2009 AMA Winter Educator's Conference (Tampa, Florida ed., Vol. 1, pp. 188-189). Chicago, USA: American Marketing Association.
@inproceedings{5f7a7a77465d4fa2aca76f5ea94ab462,
title = "Word of Mouth: Development of a Multiple Item Scale",
author = "Jill Sweeney and Geoff Soutar and Tim Mazzarol",
year = "2009",
language = "English",
isbn = "0877573352",
volume = "1",
pages = "188--189",
editor = "K. Reynolds and White, {J. C.}",
booktitle = "2009 AMA Winter Educator's Conference",
publisher = "American Marketing Association",
address = "United States",
edition = "Tampa, Florida",
}
Sweeney, J, Soutar, G & Mazzarol, T 2009, Word of Mouth: Development of a Multiple Item Scale. in K Reynolds & JC White (eds), 2009 AMA Winter Educator's Conference. Tampa, Florida edn, vol. 1, American Marketing Association, Chicago, USA, pp. 188-189, Word of Mouth: Development of a Multiple Item Scale, 1/01/09.
Word of Mouth: Development of a Multiple Item Scale. / Sweeney, Jill; Soutar, Geoff; Mazzarol, Tim.
2009 AMA Winter Educator's Conference. ed. / K. Reynolds; J. C. White. Vol. 1 Tampa, Florida. ed. Chicago, USA : American Marketing Association, 2009. p. 188-189.Research output: Chapter in Book/Conference paper › Conference paper
TY - GEN
T1 - Word of Mouth: Development of a Multiple Item Scale
AU - Sweeney, Jill
AU - Soutar, Geoff
AU - Mazzarol, Tim
PY - 2009
Y1 - 2009
M3 - Conference paper
SN - 0877573352
VL - 1
SP - 188
EP - 189
BT - 2009 AMA Winter Educator's Conference
A2 - Reynolds, K.
A2 - White, J. C.
PB - American Marketing Association
CY - Chicago, USA
ER -
Sweeney J, Soutar G, Mazzarol T. Word of Mouth: Development of a Multiple Item Scale. In Reynolds K, White JC, editors, 2009 AMA Winter Educator's Conference. Tampa, Florida ed. Vol. 1. Chicago, USA: American Marketing Association. 2009. p. 188-189