Women and social media during legislative elections in Indonesia

Ella S. Prihatini

    Research output: Contribution to journalArticlepeer-review

    13 Citations (Scopus)


    Social media platforms have become one of the most important online spaces for political communication. However, little is known about how women are using social media during campaign periods in the global South setting. By focusing on the use of Instagram and Twitter in Indonesia, this study examines how elected female representatives used these platforms during the 2019 legislative elections. The findings suggest that female politicians are more inclined to use Instagram than Twitter because of the features on Instagram that are heavily reliant on visual materials. Furthermore, some politicians remain sceptical in weighing up the benefits of digital campaigning since the full display of their activities through social media might put their winning strategies at risk. This study offers important insights as to how women in non-Western societies are using social media by applying unique strategies and considerations.

    Original languageEnglish
    Article number102417
    JournalWomen's Studies International Forum
    Publication statusPublished - 1 Nov 2020


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