Winning friends and influencing people: Self-presentation motives in physical activity settings

Timothy Howle, Ben Jackson, D.E. Conroy, James Dimmock

Research output: Contribution to journalArticle

13 Citations (Scopus)


© 2014 Taylor & Francis. In this article, a critical eye is cast over research into self-presentational processes in physical activity settings, and a focus is given to recent developments in the study of impression motivation. In line with calls for theoretical advancement in this area, we draw from the literature on approach/avoidance and agency/communion distinctions in the construction of a 2 × 2 framework for the study of self-presentation motives. We propose that when performing physical activity within interpersonal environments, individuals may adopt acquisitive-agentic, acquisitive-communal, protective-agentic, and/or protective-communal motives. Theory-derived predictors of these motives, implications of motive endorsement, and possible moderators of the effects of motive adoption on physical activity outcomes are discussed.
Original languageEnglish
Pages (from-to)44-70
JournalInternational Review of Sport and Exercise Psychology
Issue number1
Publication statusPublished - 2015


Cite this