Original language | English |
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Title of host publication | Consumer Brand Relationships: Meaning, Measuring, Managing |
Editors | Marc Fetscherin, Tobias Heilmann |
Place of Publication | Houndmills, Basingstoke, Hampshire |
Publisher | Palgrave Macmillan |
Pages | 31-54 |
ISBN (Print) | 9781137427106 |
DOIs | |
Publication status | Published - 2015 |
Will You Defend Your Loved Brand?
J. Mansoor, Sanjit Roy, B. Mansoor
Research output: Chapter in Book/Conference paper › Chapter › peer-review
8
Citations
(Scopus)