Will You Defend Your Loved Brand?

J. Mansoor, Sanjit Roy, B. Mansoor

Research output: Chapter in Book/Conference paperChapterpeer-review

18 Citations (Scopus)
Original languageEnglish
Title of host publicationConsumer Brand Relationships: Meaning, Measuring, Managing
EditorsMarc Fetscherin, Tobias Heilmann
Place of PublicationHoundmills, Basingstoke, Hampshire
PublisherPalgrave Macmillan
ISBN (Print)9781137427106
Publication statusPublished - 2015

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