| Original language | English |
|---|---|
| Title of host publication | Misleading or Deceptive Conduct: Issues and Trends |
| Editors | C. Lockhart |
| Place of Publication | Sydney |
| Publisher | The Federation Press |
| Pages | 86-109 |
| Volume | Not applicable |
| ISBN (Print) | 1 86287 154 X |
| Publication status | Published - 1996 |
When is Comparative Advertising Misleading or Deceptive?
Aviva Freilich
Research output: Chapter in Book/Conference paper › Chapter › peer-review