When is Comparative Advertising Misleading or Deceptive?

Research output: Chapter in Book/Conference paperChapterpeer-review

Original languageEnglish
Title of host publicationMisleading or Deceptive Conduct: Issues and Trends
EditorsC. Lockhart
Place of PublicationSydney
PublisherThe Federation Press
Pages86-109
VolumeNot applicable
ISBN (Print)1 86287 154 X
Publication statusPublished - 1996

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