TY - JOUR
T1 - What roles do SME members have in cooperatives?
AU - Ghauri, Shahid
AU - Mazzarol, Tim
AU - Soutar, Geoffrey N.
PY - 2022/12
Y1 - 2022/12
N2 - What makes the cooperative business model unique is the various roles members have. We interviewed executives and members of four large Australian cooperatives to determine what these roles were. Our results show differences in terminologies and a conflation of member roles relating to patronage, ownership, investment, and community membership. We introduced the “Four Hats” (4Hs) framework suggested by Mamouni Limnios et al. (2018), which describes the distinct roles of patron, investor, owner, and community member. All interviewees responded positively to these roles. By isolating these specific roles, potential strategies to activate these roles can be developed to improve participation. Executives rated in order of importance, the patron, owner, community member and investor roles. Members rated in order of importance, the owner, investor, patron and community member roles.
AB - What makes the cooperative business model unique is the various roles members have. We interviewed executives and members of four large Australian cooperatives to determine what these roles were. Our results show differences in terminologies and a conflation of member roles relating to patronage, ownership, investment, and community membership. We introduced the “Four Hats” (4Hs) framework suggested by Mamouni Limnios et al. (2018), which describes the distinct roles of patron, investor, owner, and community member. All interviewees responded positively to these roles. By isolating these specific roles, potential strategies to activate these roles can be developed to improve participation. Executives rated in order of importance, the patron, owner, community member and investor roles. Members rated in order of importance, the owner, investor, patron and community member roles.
KW - Cooperatives
KW - Identities
KW - Member participation
KW - Roles
KW - Value proposition
UR - http://www.scopus.com/inward/record.url?scp=85131081946&partnerID=8YFLogxK
U2 - 10.1016/j.jcom.2022.100172
DO - 10.1016/j.jcom.2022.100172
M3 - Article
AN - SCOPUS:85131081946
SN - 2213-297X
VL - 10
JO - Journal of Co-operative Organization and Management
JF - Journal of Co-operative Organization and Management
IS - 2
M1 - 100172
ER -