What is Word-of-Mouth? Examining the Dimensionality of the Construct

Jill Sweeney, G.N. Soutar, T.W. Mazzarol

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationFrontiers in Service
EditorsJ.R. McColl-Kennedy, T.R. Roland, P. Danaher
Place of PublicationBrisbane, Australia
PublisherUQ Business School
Pagesn/a
Volumen/a
EditionBrisbane, Australia
Publication statusPublished - 2006
EventWhat is Word-of-Mouth? Examining the Dimensionality of the Construct - Brisbane, Australia
Duration: 1 Jan 2006 → …

Conference

ConferenceWhat is Word-of-Mouth? Examining the Dimensionality of the Construct
Period1/01/06 → …

Cite this

Sweeney, J., Soutar, G. N., & Mazzarol, T. W. (2006). What is Word-of-Mouth? Examining the Dimensionality of the Construct. In J. R. McColl-Kennedy, T. R. Roland, & P. Danaher (Eds.), Frontiers in Service (Brisbane, Australia ed., Vol. n/a, pp. n/a). UQ Business School.