| Original language | English |
|---|---|
| Title of host publication | Exploring the Frontiers of Macromarketing |
| Editors | Terri L. Rittenburg, Mark Peterson |
| Place of Publication | Wyoming, USA |
| Publisher | Macromarketing Society Inc |
| Pages | 707-712 |
| Volume | 2010 |
| Edition | Wyoming, USA |
| ISBN (Print) | 0979544025 |
| Publication status | Published - 2010 |
| Event | What if Marketing Principles was a Macro Course? - Wyoming, USA Duration: 1 Jan 2010 → … |
Conference
| Conference | What if Marketing Principles was a Macro Course? |
|---|---|
| Period | 1/01/10 → … |
Cite this
Yap, K., & Rittenburg, T. (2010). What if Marketing Principles was a Macro Course? In T. L. Rittenburg, & M. Peterson (Eds.), Exploring the Frontiers of Macromarketing (Wyoming, USA ed., Vol. 2010, pp. 707-712). Macromarketing Society Inc.