@inproceedings{52b28805f5864f20ab0a8f8a093e2726,
title = "What if Marketing Principles was a Macro Course?",
author = "Kenneth Yap and T. Rittenburg",
year = "2010",
language = "English",
isbn = "0979544025",
volume = "2010",
pages = "707--712",
editor = "Rittenburg, {Terri L.} and Mark Peterson",
booktitle = "Exploring the Frontiers of Macromarketing",
publisher = "Macromarketing Society Inc",
edition = "Wyoming, USA",
note = "The 35th Annual Meeting of the Macromarketing Society : Exploring the Frontiers of Macromarketing ; Conference date: 09-06-2010 Through 12-06-2010",
}