What if Marketing Principles was a Macro Course?

Kenneth Yap, T. Rittenburg

Research output: Chapter in Book/Conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationExploring the Frontiers of Macromarketing
EditorsTerri L. Rittenburg, Mark Peterson
Place of PublicationWyoming, USA
PublisherMacromarketing Society Inc
Pages707-712
Volume2010
EditionWyoming, USA
ISBN (Print)0979544025
Publication statusPublished - 2010
EventThe 35th Annual Meeting of the Macromarketing Society: Exploring the Frontiers of Macromarketing - University of Wyoming, Laramie, United States
Duration: 9 Jun 201012 Jun 2010

Conference

ConferenceThe 35th Annual Meeting of the Macromarketing Society
Country/TerritoryUnited States
CityLaramie
Period9/06/1012/06/10

Cite this