What if Marketing Principles was a Macro Course?

Kenneth Yap, T. Rittenburg

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationExploring the Frontiers of Macromarketing
EditorsTerri L. Rittenburg, Mark Peterson
Place of PublicationWyoming, USA
PublisherMacromarketing Society Inc
Pages707-712
Volume2010
EditionWyoming, USA
ISBN (Print)0979544025
Publication statusPublished - 2010
EventWhat if Marketing Principles was a Macro Course? - Wyoming, USA
Duration: 1 Jan 2010 → …

Conference

ConferenceWhat if Marketing Principles was a Macro Course?
Period1/01/10 → …

Cite this

Yap, K., & Rittenburg, T. (2010). What if Marketing Principles was a Macro Course? In T. L. Rittenburg, & M. Peterson (Eds.), Exploring the Frontiers of Macromarketing (Wyoming, USA ed., Vol. 2010, pp. 707-712). Macromarketing Society Inc.