What drives livestream influencer marketing

Xiaoling Guo, Shasha Wang, Greg Brush

Research output: Contribution to conferenceAbstractpeer-review

Original languageEnglish
Pages291-291
Number of pages1
Publication statusPublished - 2022
EventAustralian and New Zealand Marketing Academy Conference 2022: Reconnect & Reimagine - The University Club of Western Australia, Perth, Australia
Duration: 5 Dec 20227 Dec 2022
https://www.anzmac2022.com/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference 2022
Abbreviated titleANZMAC 2022
Country/TerritoryAustralia
CityPerth
Period5/12/227/12/22
Internet address

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