What drives brand attachment?

Arnold Japutra, Yuksel Ekinci, Lyndon Simkin

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2014
Externally publishedYes
Event43rd Annual Conference European Marketing Academy Conference (EMAC) - Valencia, Italy
Duration: 3 Jun 20146 Jun 2014

Conference

Conference43rd Annual Conference European Marketing Academy Conference (EMAC)
CountryItaly
CityValencia
Period3/06/146/06/14

Cite this

Japutra, A., Ekinci, Y., & Simkin, L. (2014). What drives brand attachment?. Abstract from 43rd Annual Conference European Marketing Academy Conference (EMAC), Valencia, Italy.