What drives brand attachment?

Arnold Japutra, Yuksel Ekinci, Lyndon Simkin

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - 2014
Externally published	Yes
Event	43rd Annual Conference European Marketing Academy Conference (EMAC) - Valencia, Italy Duration: 3 Jun 2014 → 6 Jun 2014

Conference	43rd Annual Conference European Marketing Academy Conference (EMAC)
Country/Territory	Italy
City	Valencia
Period	3/06/14 → 6/06/14

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