What drives brand attachment?

Arnold Japutra, Yuksel Ekinci, Lyndon Simkin

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2014
Externally publishedYes
Event43rd Annual Conference European Marketing Academy Conference (EMAC) - Valencia, Italy
Duration: 3 Jun 20146 Jun 2014

Conference

Conference43rd Annual Conference European Marketing Academy Conference (EMAC)
CountryItaly
CityValencia
Period3/06/146/06/14

Cite this

Japutra, A., Ekinci, Y., & Simkin, L. (2014). What drives brand attachment?. Abstract from 43rd Annual Conference European Marketing Academy Conference (EMAC), Valencia, Italy.
Japutra, Arnold ; Ekinci, Yuksel ; Simkin, Lyndon. / What drives brand attachment?. Abstract from 43rd Annual Conference European Marketing Academy Conference (EMAC), Valencia, Italy.
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title = "What drives brand attachment?",
author = "Arnold Japutra and Yuksel Ekinci and Lyndon Simkin",
year = "2014",
language = "English",
note = "43rd Annual Conference European Marketing Academy Conference (EMAC) ; Conference date: 03-06-2014 Through 06-06-2014",

}

Japutra, A, Ekinci, Y & Simkin, L 2014, 'What drives brand attachment?' 43rd Annual Conference European Marketing Academy Conference (EMAC), Valencia, Italy, 3/06/14 - 6/06/14, .

What drives brand attachment? / Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon.

2014. Abstract from 43rd Annual Conference European Marketing Academy Conference (EMAC), Valencia, Italy.

Research output: Contribution to conferenceAbstract

TY - CONF

T1 - What drives brand attachment?

AU - Japutra, Arnold

AU - Ekinci, Yuksel

AU - Simkin, Lyndon

PY - 2014

Y1 - 2014

UR - http://www.emac2014.eu/

M3 - Abstract

ER -

Japutra A, Ekinci Y, Simkin L. What drives brand attachment?. 2014. Abstract from 43rd Annual Conference European Marketing Academy Conference (EMAC), Valencia, Italy.