What are they thinking? Consumer attitudes to meat production in Australia

H. J. Bray, E. A. Buddle, R. A. Ankeny

Research output: Contribution to journalConference articlepeer-review

7 Citations (Scopus)


Meat production has come under increasing scrutiny from consumers and citizens who feel that certain practices are unethical and negatively affect farm-animal welfare. Animal welfare can be viewed as both a scientific and social concept, and purchasing products with animal welfare claims can be considered an act of 'ethical consumption'. The present paper reviews research that examines consumer attitudes to animal welfare and highlights tensions between consumer and citizen attitudes and behaviours, and assumptions that are made within these studies. We present our own research into motivations to purchase free-range eggs as an example of research that attempts to unpack these assumptions, in particular, that such purchases are made out of concern for animal welfare. We present a further example of our own research that attempts to identify how attitudes to meat production are socially constructed. We conclude with recommended strategies to engage the broader community in discussions about animal production, so as to improve industry-community communication about farm-animal welfare in meat-production industries.

Original languageEnglish
Pages (from-to)2345-2352
Number of pages8
JournalAnimal Production Science
Issue number12
Publication statusPublished - 20 Nov 2017
Externally publishedYes
Event16th Biennial Conference of the Australasian Pig Science Association - Melbourne, Australia
Duration: 19 Nov 201722 Nov 2017


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