What are they thinking? Consumer attitudes to meat production in Australia

H. J. Bray, E. A. Buddle, R. A. Ankeny

Research output: Contribution to journalConference article

2 Citations (Scopus)

Abstract

Meat production has come under increasing scrutiny from consumers and citizens who feel that certain practices are unethical and negatively affect farm-animal welfare. Animal welfare can be viewed as both a scientific and social concept, and purchasing products with animal welfare claims can be considered an act of 'ethical consumption'. The present paper reviews research that examines consumer attitudes to animal welfare and highlights tensions between consumer and citizen attitudes and behaviours, and assumptions that are made within these studies. We present our own research into motivations to purchase free-range eggs as an example of research that attempts to unpack these assumptions, in particular, that such purchases are made out of concern for animal welfare. We present a further example of our own research that attempts to identify how attitudes to meat production are socially constructed. We conclude with recommended strategies to engage the broader community in discussions about animal production, so as to improve industry-community communication about farm-animal welfare in meat-production industries.

Original languageEnglish
Pages (from-to)2345-2352
Number of pages8
JournalAnimal Production Science
Volume57
Issue number12
DOIs
Publication statusPublished - 20 Nov 2017
Externally publishedYes

Fingerprint

consumer attitudes
Animal Welfare
meat production
animal welfare
Meat
Domestic Animals
farmed animal species
Research
Industry
industry
purchasing
animal production
animal communication
Eggs
Thinking
Motivation
Communication

Cite this

Bray, H. J. ; Buddle, E. A. ; Ankeny, R. A. / What are they thinking? Consumer attitudes to meat production in Australia. In: Animal Production Science. 2017 ; Vol. 57, No. 12. pp. 2345-2352.
@article{93f04ba3a3014d37add3f52065ced826,
title = "What are they thinking? Consumer attitudes to meat production in Australia",
abstract = "Meat production has come under increasing scrutiny from consumers and citizens who feel that certain practices are unethical and negatively affect farm-animal welfare. Animal welfare can be viewed as both a scientific and social concept, and purchasing products with animal welfare claims can be considered an act of 'ethical consumption'. The present paper reviews research that examines consumer attitudes to animal welfare and highlights tensions between consumer and citizen attitudes and behaviours, and assumptions that are made within these studies. We present our own research into motivations to purchase free-range eggs as an example of research that attempts to unpack these assumptions, in particular, that such purchases are made out of concern for animal welfare. We present a further example of our own research that attempts to identify how attitudes to meat production are socially constructed. We conclude with recommended strategies to engage the broader community in discussions about animal production, so as to improve industry-community communication about farm-animal welfare in meat-production industries.",
keywords = "animal production, animal welfare, ethical consumption",
author = "Bray, {H. J.} and Buddle, {E. A.} and Ankeny, {R. A.}",
year = "2017",
month = "11",
day = "20",
doi = "10.1071/AN17361",
language = "English",
volume = "57",
pages = "2345--2352",
journal = "Australian Journal of Experimental Agriculture",
issn = "0816-1089",
publisher = "CSIRO Publishing",
number = "12",

}

What are they thinking? Consumer attitudes to meat production in Australia. / Bray, H. J.; Buddle, E. A.; Ankeny, R. A.

In: Animal Production Science, Vol. 57, No. 12, 20.11.2017, p. 2345-2352.

Research output: Contribution to journalConference article

TY - JOUR

T1 - What are they thinking? Consumer attitudes to meat production in Australia

AU - Bray, H. J.

AU - Buddle, E. A.

AU - Ankeny, R. A.

PY - 2017/11/20

Y1 - 2017/11/20

N2 - Meat production has come under increasing scrutiny from consumers and citizens who feel that certain practices are unethical and negatively affect farm-animal welfare. Animal welfare can be viewed as both a scientific and social concept, and purchasing products with animal welfare claims can be considered an act of 'ethical consumption'. The present paper reviews research that examines consumer attitudes to animal welfare and highlights tensions between consumer and citizen attitudes and behaviours, and assumptions that are made within these studies. We present our own research into motivations to purchase free-range eggs as an example of research that attempts to unpack these assumptions, in particular, that such purchases are made out of concern for animal welfare. We present a further example of our own research that attempts to identify how attitudes to meat production are socially constructed. We conclude with recommended strategies to engage the broader community in discussions about animal production, so as to improve industry-community communication about farm-animal welfare in meat-production industries.

AB - Meat production has come under increasing scrutiny from consumers and citizens who feel that certain practices are unethical and negatively affect farm-animal welfare. Animal welfare can be viewed as both a scientific and social concept, and purchasing products with animal welfare claims can be considered an act of 'ethical consumption'. The present paper reviews research that examines consumer attitudes to animal welfare and highlights tensions between consumer and citizen attitudes and behaviours, and assumptions that are made within these studies. We present our own research into motivations to purchase free-range eggs as an example of research that attempts to unpack these assumptions, in particular, that such purchases are made out of concern for animal welfare. We present a further example of our own research that attempts to identify how attitudes to meat production are socially constructed. We conclude with recommended strategies to engage the broader community in discussions about animal production, so as to improve industry-community communication about farm-animal welfare in meat-production industries.

KW - animal production

KW - animal welfare

KW - ethical consumption

UR - http://www.scopus.com/inward/record.url?scp=85034757737&partnerID=8YFLogxK

U2 - 10.1071/AN17361

DO - 10.1071/AN17361

M3 - Conference article

VL - 57

SP - 2345

EP - 2352

JO - Australian Journal of Experimental Agriculture

JF - Australian Journal of Experimental Agriculture

SN - 0816-1089

IS - 12

ER -