Website and email adoption by Malaysian hotels

N. Hashim; Jamie Murphy; Sharon Purchase; P. O'Connor

doi:10.1016/j.ijhm.2009.05.003

Website and email adoption by Malaysian hotels

N. Hashim, Jamie Murphy, Sharon Purchase, P. O'Connor

Research output: Contribution to journal › Article

20 Citations (Scopus)

Abstract

This research note addresses two limitations of Internet diffusion studies by highlighting the importance of multivariate statistical analysis and including the element of time. The results support findings on the positive relationship between two hotel characteristics – affiliation and category – with Internet adoption, but question findings on the relationship between hotel size and Internet adoption.

Original language	English
Pages (from-to)	194-196
Journal	International Journal of Hospitality Management
Volume	29
Issue number	1
DOIs	https://doi.org/10.1016/j.ijhm.2009.05.003
Publication status	Published - 2009

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title = "Website and email adoption by Malaysian hotels",

abstract = "This research note addresses two limitations of Internet diffusion studies by highlighting the importance of multivariate statistical analysis and including the element of time. The results support findings on the positive relationship between two hotel characteristics – affiliation and category – with Internet adoption, but question findings on the relationship between hotel size and Internet adoption.",

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