Website and email adoption by Malaysian hotels

N. Hashim, Jamie Murphy, Sharon Purchase, P. O'Connor

Research output: Contribution to journalArticle

19 Citations (Scopus)

Abstract

This research note addresses two limitations of Internet diffusion studies by highlighting the importance of multivariate statistical analysis and including the element of time. The results support findings on the positive relationship between two hotel characteristics – affiliation and category – with Internet adoption, but question findings on the relationship between hotel size and Internet adoption.
Original languageEnglish
Pages (from-to)194-196
JournalInternational Journal of Hospitality Management
Volume29
Issue number1
DOIs
Publication statusPublished - 2009

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