Website adoption and sales performance in Valais' hospitality industry

M. Scaglione; R. Schegg; Jamie Murphy

doi:10.1016/j.technovation.2009.05.011

Website adoption and sales performance in Valais' hospitality industry

M. Scaglione, R. Schegg, Jamie Murphy

UWA Business School

Research output: Contribution to journal › Article › peer-review

48 Citations (Scopus)

Abstract

An analysis of 147 Valaisan hotels’ monthly revenue between 1992 and 2003 indicated that website adoption related positively to a performance indicator—Revenue per Available Room or RevPAR. That is, the RevPAR of hotels was higher after adoption than before and hotels with no web presence showed a negative trend in revenues. Furthermore, revenue growth rates were stronger for hotels with their own website than for hotels with a web presence via regional portals. These patterns suggest that Internet technologies have a positive impact on hotel performance, perhaps via improved marketing and distribution.

Original language	English
Pages (from-to)	625-631
Journal	Technovation
Volume	29
Issue number	9
DOIs	https://doi.org/10.1016/j.technovation.2009.05.011
Publication status	Published - 2009

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10.1016/j.technovation.2009.05.011

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AB - An analysis of 147 Valaisan hotels’ monthly revenue between 1992 and 2003 indicated that website adoption related positively to a performance indicator—Revenue per Available Room or RevPAR. That is, the RevPAR of hotels was higher after adoption than before and hotels with no web presence showed a negative trend in revenues. Furthermore, revenue growth rates were stronger for hotels with their own website than for hotels with a web presence via regional portals. These patterns suggest that Internet technologies have a positive impact on hotel performance, perhaps via improved marketing and distribution.

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DO - 10.1016/j.technovation.2009.05.011

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JO - Technovation

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Website adoption and sales performance in Valais' hospitality industry

Abstract

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