Website adoption and sales performance in Valais' hospitality industry

M. Scaglione, R. Schegg, Jamie Murphy

Research output: Contribution to journalArticle

34 Citations (Scopus)

Abstract

An analysis of 147 Valaisan hotels’ monthly revenue between 1992 and 2003 indicated that website adoption related positively to a performance indicator—Revenue per Available Room or RevPAR. That is, the RevPAR of hotels was higher after adoption than before and hotels with no web presence showed a negative trend in revenues. Furthermore, revenue growth rates were stronger for hotels with their own website than for hotels with a web presence via regional portals. These patterns suggest that Internet technologies have a positive impact on hotel performance, perhaps via improved marketing and distribution.
Original languageEnglish
Pages (from-to)625-631
JournalTechnovation
Volume29
Issue number9
DOIs
Publication statusPublished - 2009

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