An analysis of 147 Valaisan hotels’ monthly revenue between 1992 and 2003 indicated that website adoption related positively to a performance indicator—Revenue per Available Room or RevPAR. That is, the RevPAR of hotels was higher after adoption than before and hotels with no web presence showed a negative trend in revenues. Furthermore, revenue growth rates were stronger for hotels with their own website than for hotels with a web presence via regional portals. These patterns suggest that Internet technologies have a positive impact on hotel performance, perhaps via improved marketing and distribution.
|Publication status||Published - 2009|
Scaglione, M., Schegg, R., & Murphy, J. (2009). Website adoption and sales performance in Valais' hospitality industry. Technovation, 29(9), 625-631. https://doi.org/10.1016/j.technovation.2009.05.011