Abstract
| Original language | English |
|---|---|
| Pages (from-to) | 625-631 |
| Journal | Technovation |
| Volume | 29 |
| Issue number | 9 |
| DOIs | |
| Publication status | Published - 2009 |
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Website adoption and sales performance in Valais' hospitality industry. / Scaglione, M.; Schegg, R.; Murphy, Jamie.
In: Technovation, Vol. 29, No. 9, 2009, p. 625-631.Research output: Contribution to journal › Article
TY - JOUR
T1 - Website adoption and sales performance in Valais' hospitality industry
AU - Scaglione, M.
AU - Schegg, R.
AU - Murphy, Jamie
PY - 2009
Y1 - 2009
N2 - An analysis of 147 Valaisan hotels’ monthly revenue between 1992 and 2003 indicated that website adoption related positively to a performance indicator—Revenue per Available Room or RevPAR. That is, the RevPAR of hotels was higher after adoption than before and hotels with no web presence showed a negative trend in revenues. Furthermore, revenue growth rates were stronger for hotels with their own website than for hotels with a web presence via regional portals. These patterns suggest that Internet technologies have a positive impact on hotel performance, perhaps via improved marketing and distribution.
AB - An analysis of 147 Valaisan hotels’ monthly revenue between 1992 and 2003 indicated that website adoption related positively to a performance indicator—Revenue per Available Room or RevPAR. That is, the RevPAR of hotels was higher after adoption than before and hotels with no web presence showed a negative trend in revenues. Furthermore, revenue growth rates were stronger for hotels with their own website than for hotels with a web presence via regional portals. These patterns suggest that Internet technologies have a positive impact on hotel performance, perhaps via improved marketing and distribution.
U2 - 10.1016/j.technovation.2009.05.011
DO - 10.1016/j.technovation.2009.05.011
M3 - Article
VL - 29
SP - 625
EP - 631
JO - Technovation
JF - Technovation
SN - 0166-4972
IS - 9
ER -