Website adoption and sales performance in Valais' hospitality industry

M. Scaglione; R. Schegg; Jamie Murphy

doi:10.1016/j.technovation.2009.05.011

Website adoption and sales performance in Valais' hospitality industry

M. Scaglione, R. Schegg, Jamie Murphy

UWA Business School

Research output: Contribution to journal › Article › peer-review

40 Citations (Scopus)

Abstract

An analysis of 147 Valaisan hotels’ monthly revenue between 1992 and 2003 indicated that website adoption related positively to a performance indicator—Revenue per Available Room or RevPAR. That is, the RevPAR of hotels was higher after adoption than before and hotels with no web presence showed a negative trend in revenues. Furthermore, revenue growth rates were stronger for hotels with their own website than for hotels with a web presence via regional portals. These patterns suggest that Internet technologies have a positive impact on hotel performance, perhaps via improved marketing and distribution.

Original language	English
Pages (from-to)	625-631
Journal	Technovation
Volume	29
Issue number	9
DOIs	https://doi.org/10.1016/j.technovation.2009.05.011
Publication status	Published - 2009

Access to Document

10.1016/j.technovation.2009.05.011

Cite this

@article{3ee98aee2249411b90cf174cf8ad3723,

title = "Website adoption and sales performance in Valais' hospitality industry",

abstract = "An analysis of 147 Valaisan hotels{\textquoteright} monthly revenue between 1992 and 2003 indicated that website adoption related positively to a performance indicator—Revenue per Available Room or RevPAR. That is, the RevPAR of hotels was higher after adoption than before and hotels with no web presence showed a negative trend in revenues. Furthermore, revenue growth rates were stronger for hotels with their own website than for hotels with a web presence via regional portals. These patterns suggest that Internet technologies have a positive impact on hotel performance, perhaps via improved marketing and distribution.",

author = "M. Scaglione and R. Schegg and Jamie Murphy",

year = "2009",

doi = "10.1016/j.technovation.2009.05.011",

language = "English",

volume = "29",

pages = "625--631",

journal = "Technovation",

issn = "0166-4972",

publisher = "Elsevier",

number = "9",

}

TY - JOUR

T1 - Website adoption and sales performance in Valais' hospitality industry

AU - Scaglione, M.

AU - Schegg, R.

AU - Murphy, Jamie

PY - 2009

Y1 - 2009

N2 - An analysis of 147 Valaisan hotels’ monthly revenue between 1992 and 2003 indicated that website adoption related positively to a performance indicator—Revenue per Available Room or RevPAR. That is, the RevPAR of hotels was higher after adoption than before and hotels with no web presence showed a negative trend in revenues. Furthermore, revenue growth rates were stronger for hotels with their own website than for hotels with a web presence via regional portals. These patterns suggest that Internet technologies have a positive impact on hotel performance, perhaps via improved marketing and distribution.

AB - An analysis of 147 Valaisan hotels’ monthly revenue between 1992 and 2003 indicated that website adoption related positively to a performance indicator—Revenue per Available Room or RevPAR. That is, the RevPAR of hotels was higher after adoption than before and hotels with no web presence showed a negative trend in revenues. Furthermore, revenue growth rates were stronger for hotels with their own website than for hotels with a web presence via regional portals. These patterns suggest that Internet technologies have a positive impact on hotel performance, perhaps via improved marketing and distribution.

U2 - 10.1016/j.technovation.2009.05.011

DO - 10.1016/j.technovation.2009.05.011

M3 - Article

VL - 29

SP - 625

EP - 631

JO - Technovation

JF - Technovation

SN - 0166-4972

IS - 9

ER -

Website adoption and sales performance in Valais' hospitality industry

Abstract

Access to Document

Fingerprint

Cite this