Visitors' values and environmental learning outcomes at wildlife attractions: Implications for interpretive practice

Roy Ballantyne, Karen Hughes, Julie Lee, Jan Packer, Joanne Sneddon

Research output: Contribution to journalArticle

  • 2 Citations

Abstract

Wildlife tourism attractions, such as zoos and aquariums, are expected to play a major role in promoting environmental learning in society. This paper applies a refined version of Schwartz's (1992) Value Theory to develop a better understanding of zoo and aquarium visitors' personal values, and the impact of their values on their reflective engagement, learning, and self-reported changes in post-visit environmental behaviour. Findings revealed that personal values are related to post-visit environmental behaviour through the process of on-site reflective engagement. The findings highlight the importance of using a values-based approach to visitor interpretation, one that engages a broader range of visitors and enhances the impact of a wildlife tourism experience on visitors' environmental learning and post-visit behaviour.

LanguageEnglish
Pages190-201
Number of pages12
JournalTourism Management
Volume64
DOIs
StatePublished - 1 Feb 2018

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zoo
learning
aquarium
environmental behavior
tourism
Values
Tourism
value theory
interpretation
wildlife
Wildlife
Attraction
Interpretive
Learning outcomes
experience
Zoo
Personal values
Wildlife tourism
Environmental behavior
society

Cite this

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Visitors' values and environmental learning outcomes at wildlife attractions : Implications for interpretive practice. / Ballantyne, Roy; Hughes, Karen; Lee, Julie; Packer, Jan; Sneddon, Joanne.

In: Tourism Management, Vol. 64, 01.02.2018, p. 190-201.

Research output: Contribution to journalArticle

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