| Original language | English |
|---|---|
| Title of host publication | Marketing and Consumer Behavior in East and South-East Asia |
| Editors | A. Pecotich, C.J. Shultz |
| Place of Publication | Roseville NSW |
| Publisher | McGraw-Hill |
| Pages | 715-743 |
| Volume | n/a |
| ISBN (Print) | 007470480 |
| Publication status | Published - 1998 |
Vietnam
C.J. Shultz, Z.Q. Nguyen, Anthony Pecotich, William Ardrey
Research output: Chapter in Book/Conference paper › Chapter › peer-review