Value-facilitating Simplification in Marketing: A Systematic Review and Research Agenda

Research output: Contribution to journal › Article

Original language	English
Number of pages	23
Journal	International Journal of Management Reviews
DOIs	https://doi.org/10.1111/ijmr.12250
Publication status	E-pub ahead of print - 18 Feb 2021

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title = "Value-facilitating Simplification in Marketing: A Systematic Review and Research Agenda",

author = "Gruner, {Richard L.} and Geoff Soutar",

year = "2021",

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doi = "10.1111/ijmr.12250",

language = "English",

journal = "International Journal of Management Reviews",

issn = "1460-8545",

publisher = "Wiley-Blackwell",

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AU - Gruner, Richard L.

AU - Soutar, Geoff

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