Value co-destruction: a typology of resource misintegration manifestations

Gaurangi Laud, Liliana Bove, Chatura Ranaweera, Wei Wei Cheryl Leo, Jill Sweeney, Sandra Smith

Research output: Contribution to journalArticle

1 Citation (Scopus)
107 Downloads (Pure)

Abstract

Purpose: Actors who participate in co-created service experiences typically assume that they will experience improved well-being. However, a growing body of literature demonstrates that the reverse is also likely to be true, with one or more actors experiencing value co-destruction (VCD), rather than value co-creation, in the service system. Building on the notion of resource misintegration as a trigger of the VCD process, this paper offers a typology of resource misintegration manifestations and to present a dynamic conceptualization of the VCD process. Design/methodology/approach: A systematic, iterative VCD literature review was conducted with a priori aims to uncover the manifestations of resource misintegration and illustrate its connection to VCD for an actor or actors. Findings: Ten distinct manifestations of resource misintegration are identified that provide evidence or an early warning sign of the potential for negative well-being for one or more actors in the service system. Furthermore, a dynamic framework illustrates how an affected actor uses proactive and reactive coping and support resources to prevent VCD or restore well-being. Originality/value: The study presents a typology of manifestations of resource misintegration that signal or warn of the potential for VCD, thus providing an opportunity to prevent or curtail the VCD process.

Original languageEnglish
JournalJournal of Services Marketing
DOIs
Publication statusPublished - 1 Dec 2019

Fingerprint

Resources
Well-being
Service system
Service experience
Conceptualization
Value co-creation
Early warning
Literature review
Trigger
Design methodology

Cite this

Laud, Gaurangi ; Bove, Liliana ; Ranaweera, Chatura ; Leo, Wei Wei Cheryl ; Sweeney, Jill ; Smith, Sandra. / Value co-destruction : a typology of resource misintegration manifestations. In: Journal of Services Marketing. 2019.
@article{69255e033b384a1f839c55afe0abd088,
title = "Value co-destruction: a typology of resource misintegration manifestations",
abstract = "Purpose: Actors who participate in co-created service experiences typically assume that they will experience improved well-being. However, a growing body of literature demonstrates that the reverse is also likely to be true, with one or more actors experiencing value co-destruction (VCD), rather than value co-creation, in the service system. Building on the notion of resource misintegration as a trigger of the VCD process, this paper offers a typology of resource misintegration manifestations and to present a dynamic conceptualization of the VCD process. Design/methodology/approach: A systematic, iterative VCD literature review was conducted with a priori aims to uncover the manifestations of resource misintegration and illustrate its connection to VCD for an actor or actors. Findings: Ten distinct manifestations of resource misintegration are identified that provide evidence or an early warning sign of the potential for negative well-being for one or more actors in the service system. Furthermore, a dynamic framework illustrates how an affected actor uses proactive and reactive coping and support resources to prevent VCD or restore well-being. Originality/value: The study presents a typology of manifestations of resource misintegration that signal or warn of the potential for VCD, thus providing an opportunity to prevent or curtail the VCD process.",
keywords = "Co-creation, Coping mechanisms, Resource misintegration, Service systems, Value co-destruction, Well-being, Well-being domains",
author = "Gaurangi Laud and Liliana Bove and Chatura Ranaweera and Leo, {Wei Wei Cheryl} and Jill Sweeney and Sandra Smith",
year = "2019",
month = "12",
day = "1",
doi = "10.1108/JSM-01-2019-0022",
language = "English",
journal = "Journal of Services Marketing",
issn = "0887-6045",
publisher = "Emerald Group Publishing Limited",

}

Value co-destruction : a typology of resource misintegration manifestations. / Laud, Gaurangi; Bove, Liliana; Ranaweera, Chatura; Leo, Wei Wei Cheryl; Sweeney, Jill; Smith, Sandra.

In: Journal of Services Marketing, 01.12.2019.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Value co-destruction

T2 - a typology of resource misintegration manifestations

AU - Laud, Gaurangi

AU - Bove, Liliana

AU - Ranaweera, Chatura

AU - Leo, Wei Wei Cheryl

AU - Sweeney, Jill

AU - Smith, Sandra

PY - 2019/12/1

Y1 - 2019/12/1

N2 - Purpose: Actors who participate in co-created service experiences typically assume that they will experience improved well-being. However, a growing body of literature demonstrates that the reverse is also likely to be true, with one or more actors experiencing value co-destruction (VCD), rather than value co-creation, in the service system. Building on the notion of resource misintegration as a trigger of the VCD process, this paper offers a typology of resource misintegration manifestations and to present a dynamic conceptualization of the VCD process. Design/methodology/approach: A systematic, iterative VCD literature review was conducted with a priori aims to uncover the manifestations of resource misintegration and illustrate its connection to VCD for an actor or actors. Findings: Ten distinct manifestations of resource misintegration are identified that provide evidence or an early warning sign of the potential for negative well-being for one or more actors in the service system. Furthermore, a dynamic framework illustrates how an affected actor uses proactive and reactive coping and support resources to prevent VCD or restore well-being. Originality/value: The study presents a typology of manifestations of resource misintegration that signal or warn of the potential for VCD, thus providing an opportunity to prevent or curtail the VCD process.

AB - Purpose: Actors who participate in co-created service experiences typically assume that they will experience improved well-being. However, a growing body of literature demonstrates that the reverse is also likely to be true, with one or more actors experiencing value co-destruction (VCD), rather than value co-creation, in the service system. Building on the notion of resource misintegration as a trigger of the VCD process, this paper offers a typology of resource misintegration manifestations and to present a dynamic conceptualization of the VCD process. Design/methodology/approach: A systematic, iterative VCD literature review was conducted with a priori aims to uncover the manifestations of resource misintegration and illustrate its connection to VCD for an actor or actors. Findings: Ten distinct manifestations of resource misintegration are identified that provide evidence or an early warning sign of the potential for negative well-being for one or more actors in the service system. Furthermore, a dynamic framework illustrates how an affected actor uses proactive and reactive coping and support resources to prevent VCD or restore well-being. Originality/value: The study presents a typology of manifestations of resource misintegration that signal or warn of the potential for VCD, thus providing an opportunity to prevent or curtail the VCD process.

KW - Co-creation

KW - Coping mechanisms

KW - Resource misintegration

KW - Service systems

KW - Value co-destruction

KW - Well-being

KW - Well-being domains

UR - http://www.scopus.com/inward/record.url?scp=85075558489&partnerID=8YFLogxK

U2 - 10.1108/JSM-01-2019-0022

DO - 10.1108/JSM-01-2019-0022

M3 - Article

JO - Journal of Services Marketing

JF - Journal of Services Marketing

SN - 0887-6045

ER -