TY - JOUR
T1 - Value co-creation through social innovation
T2 - A study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh
AU - Babu, Mujahid Mohiuddin
AU - Dey, Bidit L.
AU - Rahman, Mizan
AU - Roy, Sanjit K.
AU - Syed Alwi, Sharifah Faridah
AU - Kamal, Muhammad Mustafa
PY - 2020/8
Y1 - 2020/8
N2 - The formulation of strategic alliance by commercial, social and government organizations has potential to simultaneously achieve market related success and develop solution to social problems. Social innovation that leads to positive changes in society by providing solutions to social and environmental challenges may also require strategic collaboration by multiple organizations. Despite recent scholarly interest in social innovation, there is scant empirical evidence on the underlying drivers of network-based sustainable strategic relationships that co-create value. Moreover, further academic research on multi-stakeholder engagement to develop collaborative and strategic alliance-led social innovation can advance relevant scholarships. This study addresses these issues by analysing value co-creation through sustainable strategic alliance amongst commercial and not-for-profit organizations in Bangladesh. The research adopts qualitative method in the form of in-depth interviews from thirty-four senior management of commercial and not-for-profit organizations and industry experts in Bangladesh. Findings highlight the underlying drivers of strategic alliance that lead to value co-creation for concerned parties. The findings also suggest that strategic alliance constitutes service-ecosystem that facilitates emergence, engagement and evolution of social innovation that eventually drives value co-creation through sustained and successful social innovation. As such, the paper contributes to relevant literature and offers useful insights for practitioners and policy makers.
AB - The formulation of strategic alliance by commercial, social and government organizations has potential to simultaneously achieve market related success and develop solution to social problems. Social innovation that leads to positive changes in society by providing solutions to social and environmental challenges may also require strategic collaboration by multiple organizations. Despite recent scholarly interest in social innovation, there is scant empirical evidence on the underlying drivers of network-based sustainable strategic relationships that co-create value. Moreover, further academic research on multi-stakeholder engagement to develop collaborative and strategic alliance-led social innovation can advance relevant scholarships. This study addresses these issues by analysing value co-creation through sustainable strategic alliance amongst commercial and not-for-profit organizations in Bangladesh. The research adopts qualitative method in the form of in-depth interviews from thirty-four senior management of commercial and not-for-profit organizations and industry experts in Bangladesh. Findings highlight the underlying drivers of strategic alliance that lead to value co-creation for concerned parties. The findings also suggest that strategic alliance constitutes service-ecosystem that facilitates emergence, engagement and evolution of social innovation that eventually drives value co-creation through sustained and successful social innovation. As such, the paper contributes to relevant literature and offers useful insights for practitioners and policy makers.
KW - Ecosystem
KW - Engagement
KW - Social innovation
KW - Strategic alliance
KW - Value co-creation
UR - http://www.scopus.com/inward/record.url?scp=85087219535&partnerID=8YFLogxK
U2 - 10.1016/j.indmarman.2020.06.003
DO - 10.1016/j.indmarman.2020.06.003
M3 - Article
AN - SCOPUS:85087219535
SN - 0019-8501
VL - 89
SP - 13
EP - 27
JO - Industrial Marketing Management
JF - Industrial Marketing Management
ER -