Using Server Log Files and Online Experiments to Enhance Internet Marketing

Research output: Chapter in Book/Conference paper › Chapter › peer-review

Original language	English
Title of host publication	Contemporary Research in E-Marketing
Editors	Sandeep Krishnamurthy
Place of Publication	Hershey, PA USA
Publisher	IGI Global
Pages	226-249
Volume	1
ISBN (Print)	1591403723
Publication status	Published - 2005

Cite this

@inbook{47bf6ec6fb454ce2b90f705b2e0a50be,

title = "Using Server Log Files and Online Experiments to Enhance Internet Marketing",

author = "C.F. Hofacker and Jamie Murphy",

year = "2005",

language = "English",

isbn = "1591403723",

volume = "1",

pages = "226--249",

editor = "Sandeep Krishnamurthy",

booktitle = "Contemporary Research in E-Marketing",

publisher = "IGI Global",

address = "United States",

}