| Original language | English |
|---|---|
| Title of host publication | Contemporary Research in E-Marketing |
| Editors | Sandeep Krishnamurthy |
| Place of Publication | Hershey, PA USA |
| Publisher | IGI Global |
| Pages | 226-249 |
| Volume | 1 |
| ISBN (Print) | 1591403723 |
| Publication status | Published - 2005 |
Using Server Log Files and Online Experiments to Enhance Internet Marketing
C.F. Hofacker, Jamie Murphy
Research output: Chapter in Book/Conference paper › Chapter › peer-review