Using Server Log Files and Online Experiments to Enhance Internet Marketing

C.F. Hofacker, Jamie Murphy

Research output: Chapter in Book/Conference paperChapter

Original languageEnglish
Title of host publicationContemporary Research in E-Marketing
EditorsSandeep Krishnamurthy
Place of PublicationHershey, PA USA
PublisherIGI Global
Pages226-249
Volume1
ISBN (Print)1591403723
Publication statusPublished - 2005

Cite this

Hofacker, C. F., & Murphy, J. (2005). Using Server Log Files and Online Experiments to Enhance Internet Marketing. In S. Krishnamurthy (Ed.), Contemporary Research in E-Marketing (Vol. 1, pp. 226-249). Hershey, PA USA: IGI Global.
Hofacker, C.F. ; Murphy, Jamie. / Using Server Log Files and Online Experiments to Enhance Internet Marketing. Contemporary Research in E-Marketing. editor / Sandeep Krishnamurthy. Vol. 1 Hershey, PA USA : IGI Global, 2005. pp. 226-249
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author = "C.F. Hofacker and Jamie Murphy",
year = "2005",
language = "English",
isbn = "1591403723",
volume = "1",
pages = "226--249",
editor = "Sandeep Krishnamurthy",
booktitle = "Contemporary Research in E-Marketing",
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}

Hofacker, CF & Murphy, J 2005, Using Server Log Files and Online Experiments to Enhance Internet Marketing. in S Krishnamurthy (ed.), Contemporary Research in E-Marketing. vol. 1, IGI Global, Hershey, PA USA, pp. 226-249.

Using Server Log Files and Online Experiments to Enhance Internet Marketing. / Hofacker, C.F.; Murphy, Jamie.

Contemporary Research in E-Marketing. ed. / Sandeep Krishnamurthy. Vol. 1 Hershey, PA USA : IGI Global, 2005. p. 226-249.

Research output: Chapter in Book/Conference paperChapter

TY - CHAP

T1 - Using Server Log Files and Online Experiments to Enhance Internet Marketing

AU - Hofacker, C.F.

AU - Murphy, Jamie

PY - 2005

Y1 - 2005

M3 - Chapter

SN - 1591403723

VL - 1

SP - 226

EP - 249

BT - Contemporary Research in E-Marketing

A2 - Krishnamurthy, Sandeep

PB - IGI Global

CY - Hershey, PA USA

ER -

Hofacker CF, Murphy J. Using Server Log Files and Online Experiments to Enhance Internet Marketing. In Krishnamurthy S, editor, Contemporary Research in E-Marketing. Vol. 1. Hershey, PA USA: IGI Global. 2005. p. 226-249