Using Server Log Files and Online Experiments to Enhance Internet Marketing

C.F. Hofacker, Jamie Murphy

Research output: Chapter in Book/Conference paperChapter

Original languageEnglish
Title of host publicationContemporary Research in E-Marketing
EditorsSandeep Krishnamurthy
Place of PublicationHershey, PA USA
PublisherIGI Global
Pages226-249
Volume1
ISBN (Print)1591403723
Publication statusPublished - 2005

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