Using Internet Behavior to Deliver Relevant Television Commercials

Research output: Contribution to journal › Article › peer-review

26 Citations (Scopus)

Original language	English
Pages (from-to)	130-140
Journal	Journal of Interactive Marketing
Volume	27
Issue number	2
DOIs	https://doi.org/10.1016/j.intmar.2012.12.001
Publication status	Published - 2013

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@article{5b4631ccf9304017aa823b16d2afd1de,

title = "Using Internet Behavior to Deliver Relevant Television Commercials",

author = "S. Bellman and J. Murphy and S. Treleaven-Hassard and J. O'Farrell and Lili Qiu and D. Varan",

year = "2013",

doi = "10.1016/j.intmar.2012.12.001",

language = "English",

volume = "27",

pages = "130--140",

journal = "Journal of Interactive Marketing",

issn = "1094-9968",

publisher = "Australian Water Association",

number = "2",

}

TY - JOUR

T1 - Using Internet Behavior to Deliver Relevant Television Commercials

AU - Bellman, S.

AU - Murphy, J.

AU - Treleaven-Hassard, S.

AU - O'Farrell, J.

AU - Qiu, Lili

AU - Varan, D.

PY - 2013

Y1 - 2013

U2 - 10.1016/j.intmar.2012.12.001

DO - 10.1016/j.intmar.2012.12.001

M3 - Article

SN - 1094-9968

VL - 27

SP - 130

EP - 140

JO - Journal of Interactive Marketing

JF - Journal of Interactive Marketing

IS - 2

ER -