Using Internet Behavior to Deliver Relevant Television Commercials

S. Bellman, J. Murphy, S. Treleaven-Hassard, J. O'Farrell, Lili Qiu, D. Varan

Research output: Contribution to journalArticle

13 Citations (Scopus)
Original languageEnglish
Pages (from-to)130-140
JournalJournal of Interactive Marketing
Volume27
Issue number2
DOIs
Publication statusPublished - 2013

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