Using Internet Behavior to Deliver Relevant Television Commercials

S. Bellman, J. Murphy, S. Treleaven-Hassard, J. O'Farrell, Lili Qiu, D. Varan

Research output: Contribution to journal › Article › peer-review

23 Citations (Scopus)

Original language	English
Pages (from-to)	130-140
Journal	Journal of Interactive Marketing
Volume	27
Issue number	2
DOIs	https://doi.org/10.1016/j.intmar.2012.12.001
Publication status	Published - 2013

Access to Document

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title = "Using Internet Behavior to Deliver Relevant Television Commercials",

author = "S. Bellman and J. Murphy and S. Treleaven-Hassard and J. O'Farrell and Lili Qiu and D. Varan",

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T1 - Using Internet Behavior to Deliver Relevant Television Commercials

AU - Bellman, S.

AU - Murphy, J.

AU - Treleaven-Hassard, S.

AU - O'Farrell, J.

AU - Qiu, Lili

AU - Varan, D.

PY - 2013

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JF - Journal of Interactive Marketing

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