@inproceedings{a33bc21b3f2a4070b5f3eddaebd9986d,
title = "Using Brand Knowledge to Predict Beer Brand Preferences and Loyalty for Samples of New Frequent Users in Perth and Beijing",
author = "J. Yang and Dick Mizerski and Alvin Lee and Fang Liu and Doina Olaru and H. Chua",
year = "2010",
language = "English",
isbn = "9780473178208",
volume = "N/A",
pages = "1--7",
editor = "Paul Ballantine and Jorg Finsterwalder",
booktitle = "Doing More with Less",
publisher = "University of Canterbury",
address = "New Zealand",
edition = "Christchurch, NZ",
note = "Using Brand Knowledge to Predict Beer Brand Preferences and Loyalty for Samples of New Frequent Users in Perth and Beijing ; Conference date: 01-01-2010",
}