Using Brand Knowledge to Predict Beer Brand Preferences and Loyalty for Samples of New Frequent Users in Perth and Beijing

J. Yang; Dick Mizerski; Alvin Lee; Fang Liu; Doina Olaru; H. Chua

Using Brand Knowledge to Predict Beer Brand Preferences and Loyalty for Samples of New Frequent Users in Perth and Beijing

J. Yang, Dick Mizerski, Alvin Lee, Fang Liu, Doina Olaru, H. Chua

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Doing More with Less
Editors	Paul Ballantine, Jorg Finsterwalder
Place of Publication	Christchurch, NZ
Publisher	University of Canterbury
Pages	1-7
Volume	N/A
Edition	Christchurch, NZ
ISBN (Print)	9780473178208
Publication status	Published - 2010
Event	Australian and New Zealand Marketing Academy Conference 2010: Doing More with Less - University of Canterbury, Christchurch, New Zealand Duration: 29 Nov 2010 → 1 Dec 2010 http://www.anzmac2010.org/

Conference

Conference	Australian and New Zealand Marketing Academy Conference 2010
Abbreviated title	ANZMAC 2010
Country/Territory	New Zealand
City	Christchurch
Period	29/11/10 → 1/12/10
Internet address	http://www.anzmac2010.org/

Cite this

@inproceedings{a33bc21b3f2a4070b5f3eddaebd9986d,

title = "Using Brand Knowledge to Predict Beer Brand Preferences and Loyalty for Samples of New Frequent Users in Perth and Beijing",

author = "J. Yang and Dick Mizerski and Alvin Lee and Fang Liu and Doina Olaru and H. Chua",

year = "2010",

language = "English",

isbn = "9780473178208",

volume = "N/A",

pages = "1--7",

editor = "Paul Ballantine and Jorg Finsterwalder",

booktitle = "Doing More with Less",

publisher = "University of Canterbury",

address = "New Zealand",

edition = "Christchurch, NZ",

note = "Australian and New Zealand Marketing Academy Conference 2010 : Doing More with Less, ANZMAC 2010 ; Conference date: 29-11-2010 Through 01-12-2010",

url = "http://www.anzmac2010.org/",

}

Yang, J, Mizerski, D, Lee, A, Liu, F , Olaru, D & Chua, H 2010, Using Brand Knowledge to Predict Beer Brand Preferences and Loyalty for Samples of New Frequent Users in Perth and Beijing. in P Ballantine & J Finsterwalder (eds), Doing More with Less. Christchurch, NZ edn, vol. N/A, University of Canterbury, Christchurch, NZ, pp. 1-7, Australian and New Zealand Marketing Academy Conference 2010, Christchurch, New Zealand, 29/11/10.

Using Brand Knowledge to Predict Beer Brand Preferences and Loyalty for Samples of New Frequent Users in Perth and Beijing. / Yang, J.; Mizerski, Dick; Lee, Alvin et al.
Doing More with Less. ed. / Paul Ballantine; Jorg Finsterwalder. Vol. N/A Christchurch, NZ. ed. Christchurch, NZ: University of Canterbury, 2010. p. 1-7.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - Using Brand Knowledge to Predict Beer Brand Preferences and Loyalty for Samples of New Frequent Users in Perth and Beijing

AU - Yang, J.

AU - Mizerski, Dick

AU - Lee, Alvin

AU - Liu, Fang

AU - Olaru, Doina

AU - Chua, H.

PY - 2010

Y1 - 2010

M3 - Conference paper

SN - 9780473178208

VL - N/A

SP - 1

EP - 7

BT - Doing More with Less

A2 - Ballantine, Paul

A2 - Finsterwalder, Jorg

PB - University of Canterbury

CY - Christchurch, NZ

T2 - Australian and New Zealand Marketing Academy Conference 2010

Y2 - 29 November 2010 through 1 December 2010

ER -