Using Brand Knowledge to Predict Beer Brand Preferences and Loyalty for Samples of New Frequent Users in Perth and Beijing

J. Yang, Dick Mizerski, Alvin Lee, Fang Liu, Doina Olaru, H. Chua

Research output: Chapter in Book/Conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationDoing More with Less
EditorsPaul Ballantine, Jorg Finsterwalder
Place of PublicationChristchurch, NZ
PublisherUniversity of Canterbury
Pages1-7
VolumeN/A
EditionChristchurch, NZ
ISBN (Print)9780473178208
Publication statusPublished - 2010
EventUsing Brand Knowledge to Predict Beer Brand Preferences and Loyalty for Samples of New Frequent Users in Perth and Beijing - Christchurch, NZ
Duration: 1 Jan 2010 → …

Conference

ConferenceUsing Brand Knowledge to Predict Beer Brand Preferences and Loyalty for Samples of New Frequent Users in Perth and Beijing
Period1/01/10 → …

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