Using Brand Knowledge to Predict Beer Brand Preferences and Loyalty for Samples of New Frequent Users in Perth and Beijing

J. Yang, Dick Mizerski, Alvin Lee, Fang Liu, Doina Olaru, H. Chua

Research output: Chapter in Book/Conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationDoing More with Less
EditorsPaul Ballantine, Jorg Finsterwalder
Place of PublicationChristchurch, NZ
PublisherUniversity of Canterbury
EditionChristchurch, NZ
ISBN (Print)9780473178208
Publication statusPublished - 2010
EventAustralian and New Zealand Marketing Academy Conference 2010: Doing More with Less - University of Canterbury, Christchurch, New Zealand
Duration: 29 Nov 20101 Dec 2010


ConferenceAustralian and New Zealand Marketing Academy Conference 2010
Abbreviated titleANZMAC 2010
Country/TerritoryNew Zealand
Internet address

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