Use of the Conjoint Value Hierarchy approach to measure the value of the National Continence Management Strategy

Lesley Millar, John McCallum, Loretta Burston

Research output: Contribution to journalArticle

Abstract

The evaluation of the Australian Government’s National Continence Management Strategy (NCMS) has incorporated a multi-pronged
approach to measuring the success of the programme. One of the approaches, Conjoint Value Hierarchy (CVH) analysis, provided a
measurement of value delivered by the NCMS from the perspective of stakeholders. CVH is derived from a number of approaches and
is underpinned by measurement theory, a branch of applied mathematics.

This paper does not attempt to present the more theoretical aspects of CVH, but focuses on its application and results with respect to the NCMS. The broad results identified that more than half (55%) of the value of the NCMS is generated through outcomes and their delivery. The development of academic and human infrastructure accounted for a further 37% of value. The reputation and image of
the NCMS provided the remaining 8% of overall value.

CVH analysis has highlighted the areas of greatest potential value gain for the NCMS and the areas of greatest potential loss. This has identified the need for a careful and balanced approach when considering any change in emphasis of the NCMS, thereby informing programme planning and implementation.
Original languageEnglish
Pages (from-to)81-88
Number of pages7
JournalAustralian and New Zealand Continence Journal
Volume16
Issue number3
Publication statusPublished - 2010
Externally publishedYes

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