Unravelling the Helpfulness of Online Consumer Reviews: The Moderating Roles of Product Development Stages and Reviewers' Characteristics

Ava Yu, Peiyu (Amy) Chien, Ce (Jacky) Mo, Daren Smith

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Pages	45
Publication status	Published - 2024
Event	ISMS Marketing Science Conference - Sydney, Australia Duration: 27 Jun 2024 → 29 Jun 2024 https://www.unsw.edu.au/business/our-schools/marketing/news-events/isms-marketing-science-conference-2024

Conference	ISMS Marketing Science Conference
Country/Territory	Australia
City	Sydney
Period	27/06/24 → 29/06/24
Internet address	https://www.unsw.edu.au/business/our-schools/marketing/news-events/isms-marketing-science-conference-2024

Access to Document

@conference{b8d368a586d74a9ebfd5b5357666e0d0,

title = "Unravelling the Helpfulness of Online Consumer Reviews: The Moderating Roles of Product Development Stages and Reviewers' Characteristics",

author = "Ava Yu and Chien, {Peiyu (Amy)} and Mo, {Ce (Jacky)} and Daren Smith",

year = "2024",

language = "English",

pages = "45",

note = "ISMS Marketing Science Conference ; Conference date: 27-06-2024 Through 29-06-2024",

url = "https://www.unsw.edu.au/business/our-schools/marketing/news-events/isms-marketing-science-conference-2024",

}