Understanding the role of online communities in wildlife trade

Kim Feddema

Research output: ThesisDoctoral Thesis

260 Downloads (Pure)


The sustainability of resource consumption and the ethics of trade activities are increasingly important to the wellbeing of individual consumers and society as a whole. This research focused on consumer engagement and value co-creation within wildlife trade communities on social media. It sought to investigate the content and culture of online wildlife trade communities, and how they respond to pressure to stop their practices. It proposes conceptual frameworks to understand complex service system processes that underpin consumer engagement, and de-institutionalisation. Ultimately, this research illustrates how social media content can be analysed by conservationists to understand, and combat, wildlife trade behaviours.
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • The University of Western Australia
  • Harrigan, Paul, Supervisor
  • Grueter, Cyril, Supervisor
  • Nijman, Vincent, Supervisor, External person
  • Nekaris, K. Anne Isola, Supervisor, External person
Thesis sponsors
Award date1 Nov 2022
Publication statusUnpublished - 2022


Dive into the research topics of 'Understanding the role of online communities in wildlife trade'. Together they form a unique fingerprint.

Cite this