Understanding the determinants of environmentally conscious behavior

Julie Anne Lee, Stephen J.S. Holden

Research output: Contribution to journalArticlepeer-review

141 Citations (Scopus)


An understanding of the various motivational determinants of environmental consumer behavior is developed based on Batson's (1987) model of prosocial behavior. A correlational study finds support for two independent determinants of environmental behavior, the first being motivation based on internal responses of distress, the second being motivation based on empathy. The advantage of motivating environmental behavior through distress and empathy, over the more standard approaches based on attitudes and rewards or punishments, are discussed. In addition, the research supports the role of perceived consumer effectiveness and faith in others as determinants of some environmentally conscious consumer behaviors.

Original languageEnglish
Pages (from-to)373-392
Number of pages20
JournalPsychology and Marketing
Issue number5
Publication statusPublished - 1 Jan 1999
Externally publishedYes


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