Understanding Student Perceptions of a Career in the Marketing Research Industry: Implications for Positioning and Engagement

Greg Brush, C. Frethey-Bentham, M. Ayre, S. Elmslie, C. Fowler, Amy Howell, E. Walsh

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)32-52
JournalMarket and Social Research
Volume22
Issue number2
Publication statusPublished - 2014

Cite this

Brush, G., Frethey-Bentham, C., Ayre, M., Elmslie, S., Fowler, C., Howell, A., & Walsh, E. (2014). Understanding Student Perceptions of a Career in the Marketing Research Industry: Implications for Positioning and Engagement. Market and Social Research, 22(2), 32-52.