Understanding Student Perceptions of a Career in the Marketing Research Industry: Implications for Positioning and Engagement

Greg Brush, C. Frethey-Bentham, M. Ayre, S. Elmslie, C. Fowler, Amy Howell, E. Walsh

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)32-52
JournalMarket and Social Research
Issue number2
Publication statusPublished - 2014

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