Understanding consumer-service brand relationships: a case study approach

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	27-43
Journal	Australasian Marketing Journal
Volume	10
Issue number	2
Publication status	Published - 2002

@article{60ec190d83734c1cbc5d0313bb230bc3,

title = "Understanding consumer-service brand relationships: a case study approach",

author = "Jill Sweeney and M. Chew",

year = "2002",

language = "English",

volume = "10",

pages = "27--43",

journal = "Australasian Marketing Journal",

issn = "1839-3349",

publisher = "Pergamon",

number = "2",

}