TWOPS and TWITS: the relationships between perceived online opinion leadership and Twitter behaviours

T. Daly; Paul Harrigan; Julie Lee; Geoff Soutar

TWOPS and TWITS: the relationships between perceived online opinion leadership and Twitter behaviours

T. Daly, Paul Harrigan, Julie Lee, Geoff Soutar

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Australia New Zealand Marketing Academy Conference 2013
Place of Publication	Auckland, New Zealand
Publisher	Promaco Conventions Pty. Ltd.
Pages	1-8
ISBN (Print)	9780646563305
Publication status	Published - 2013
Event	Australia and New Zealand Marketing Academy Conference 2013 - Adelaide Hilton, Adelaide, Australia Duration: 1 Dec 2013 → 4 Dec 2013 Conference number: 2013 http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.info/conference/anzmac-2013-conference-proceedings/anzmac-2013-herdc-information/index.html

Conference

Conference	Australia and New Zealand Marketing Academy Conference 2013
Abbreviated title	ANZMAC
Country/Territory	Australia
City	Adelaide
Period	1/12/13 → 4/12/13
Internet address	http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.info/conference/anzmac-2013-conference-proceedings/anzmac-2013-herdc-information/index.html

Cite this

@inproceedings{bedec54978b4412693cbd73e4b1e7678,

title = "TWOPS and TWITS: the relationships between perceived online opinion leadership and Twitter behaviours",

author = "T. Daly and Paul Harrigan and Julie Lee and Geoff Soutar",

year = "2013",

language = "English",

isbn = "9780646563305",

pages = "1--8",

booktitle = "Australia New Zealand Marketing Academy Conference 2013",

publisher = "Promaco Conventions Pty. Ltd.",

note = "Australia and New Zealand Marketing Academy Conference 2013, ANZMAC ; Conference date: 01-12-2013 Through 04-12-2013",

url = "http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.info/conference/anzmac-2013-conference-proceedings/anzmac-2013-herdc-information/index.html",

}

Daly, T, Harrigan, P , Lee, J & Soutar, G 2013, TWOPS and TWITS: the relationships between perceived online opinion leadership and Twitter behaviours. in Australia New Zealand Marketing Academy Conference 2013. Promaco Conventions Pty. Ltd., Auckland, New Zealand, pp. 1-8, Australia and New Zealand Marketing Academy Conference 2013, Adelaide, South Australia, Australia, 1/12/13.

TY - GEN

T1 - TWOPS and TWITS

T2 - Australia and New Zealand Marketing Academy Conference 2013

AU - Daly, T.

AU - Harrigan, Paul

AU - Lee, Julie

AU - Soutar, Geoff

N1 - Conference code: 2013

PY - 2013

Y1 - 2013

M3 - Conference paper

SN - 9780646563305

SP - 1

EP - 8

BT - Australia New Zealand Marketing Academy Conference 2013

PB - Promaco Conventions Pty. Ltd.

CY - Auckland, New Zealand

Y2 - 1 December 2013 through 4 December 2013

ER -