Turning an Innovation Intention into a Reality: The Role of Champion and External Agencies

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publication23rd ANZAM Conference 2009 'Sustainability Management and Marketing'
EditorsNicholas Beaumont
Place of PublicationMelbourne, Australia
PublisherAustralian and New Zealand Academy of Management
PagesCD ROM
VolumeCDROM
EditionMelbourne, Australia
ISBN (Print)1 86308 157 7
Publication statusPublished - 2009
EventTurning an Innovation Intention into a Reality: The Role of Champion and External Agencies - Melbourne, Australia
Duration: 1 Jan 2009 → …

Conference

ConferenceTurning an Innovation Intention into a Reality: The Role of Champion and External Agencies
Period1/01/09 → …

Cite this

Unsworth, K., Mazzarol, T., & Reboud, S. (2009). Turning an Innovation Intention into a Reality: The Role of Champion and External Agencies. In N. Beaumont (Ed.), 23rd ANZAM Conference 2009 'Sustainability Management and Marketing' (Melbourne, Australia ed., Vol. CDROM, pp. CD ROM). Melbourne, Australia: Australian and New Zealand Academy of Management.
Unsworth, Kerrie ; Mazzarol, Tim ; Reboud, S. / Turning an Innovation Intention into a Reality: The Role of Champion and External Agencies. 23rd ANZAM Conference 2009 'Sustainability Management and Marketing'. editor / Nicholas Beaumont. Vol. CDROM Melbourne, Australia. ed. Melbourne, Australia : Australian and New Zealand Academy of Management, 2009. pp. CD ROM
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author = "Kerrie Unsworth and Tim Mazzarol and S. Reboud",
year = "2009",
language = "English",
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pages = "CD ROM",
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Unsworth, K, Mazzarol, T & Reboud, S 2009, Turning an Innovation Intention into a Reality: The Role of Champion and External Agencies. in N Beaumont (ed.), 23rd ANZAM Conference 2009 'Sustainability Management and Marketing'. Melbourne, Australia edn, vol. CDROM, Australian and New Zealand Academy of Management, Melbourne, Australia, pp. CD ROM, Turning an Innovation Intention into a Reality: The Role of Champion and External Agencies, 1/01/09.

Turning an Innovation Intention into a Reality: The Role of Champion and External Agencies. / Unsworth, Kerrie; Mazzarol, Tim; Reboud, S.

23rd ANZAM Conference 2009 'Sustainability Management and Marketing'. ed. / Nicholas Beaumont. Vol. CDROM Melbourne, Australia. ed. Melbourne, Australia : Australian and New Zealand Academy of Management, 2009. p. CD ROM.

Research output: Chapter in Book/Conference paperConference paper

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T1 - Turning an Innovation Intention into a Reality: The Role of Champion and External Agencies

AU - Unsworth, Kerrie

AU - Mazzarol, Tim

AU - Reboud, S.

PY - 2009

Y1 - 2009

M3 - Conference paper

SN - 1 86308 157 7

VL - CDROM

SP - CD ROM

BT - 23rd ANZAM Conference 2009 'Sustainability Management and Marketing'

A2 - Beaumont, Nicholas

PB - Australian and New Zealand Academy of Management

CY - Melbourne, Australia

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Unsworth K, Mazzarol T, Reboud S. Turning an Innovation Intention into a Reality: The Role of Champion and External Agencies. In Beaumont N, editor, 23rd ANZAM Conference 2009 'Sustainability Management and Marketing'. Melbourne, Australia ed. Vol. CDROM. Melbourne, Australia: Australian and New Zealand Academy of Management. 2009. p. CD ROM