Trust and mixed signals: A study of religion, tattoos and cognitive dissonance

Andrew R. Timming, David Ian Perrett

Research output: Contribution to journalArticlepeer-review

9 Citations (Scopus)


This paper examines trust judgements in the context of 'mixed signals', whereby the medium through which a signal is projected suggests untrustworthiness, but the signal itself suggests trustworthiness. Under conditions of 'mixed signals', trusters are left in a potential state of cognitive dissonance. The results of the research suggest that the presence of a tattoo lowers evaluations of trust across the board, but that Christian respondents rated faces with a Christian-themed tattoo significantly higher than non-Christian respondents. Nevertheless, among Christian respondents, there was no significant difference on trustworthiness ratings between a Christian-themed tattoo and non-Christian-themed tattoo. The results of the research have implications in relation to the psychological study of trust, religion and body art. (C) 2016 Elsevier Ltd. All rights reserved.

Original languageEnglish
Pages (from-to)234-238
Number of pages5
JournalPersonality and Individual Differences
Publication statusPublished - Jul 2016
Externally publishedYes


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