Towards the Measurement of Openness: A Critical Variable in Macromarketing

Kenneth Yap, Anthony Pecotich

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationRethinking Marketing in a Global Economy: Proceedings of the 34th Annual Macromarketing Conference
EditorsTerrence H. Witkowski
Place of PublicationKristiansand, Norway
PublisherMacromarketing Society Inc
Pages12-26
Volume2009
EditionKristiansand, Norway
ISBN (Print)0979544092
Publication statusPublished - 2009
EventTowards the Measurement of Openness: A Critical Variable in Macromarketing - Kristiansand, Norway
Duration: 1 Jan 2009 → …

Conference

ConferenceTowards the Measurement of Openness: A Critical Variable in Macromarketing
Period1/01/09 → …

Cite this

Yap, K., & Pecotich, A. (2009). Towards the Measurement of Openness: A Critical Variable in Macromarketing. In T. H. Witkowski (Ed.), Rethinking Marketing in a Global Economy: Proceedings of the 34th Annual Macromarketing Conference (Kristiansand, Norway ed., Vol. 2009, pp. 12-26). Macromarketing Society Inc.