@inproceedings{f9e0e14702d243b0ba0c290da7be5497,
title = "Towards the Measurement of Openness: A Critical Variable in Macromarketing",
author = "Kenneth Yap and Anthony Pecotich",
year = "2009",
language = "English",
isbn = "0979544092",
volume = "2009",
pages = "12--26",
editor = "Witkowski, {Terrence H.}",
booktitle = "Rethinking Marketing in a Global Economy: Proceedings of the 34th Annual Macromarketing Conference",
publisher = "Macromarketing Society Inc",
edition = "Kristiansand, Norway",
note = "Towards the Measurement of Openness: A Critical Variable in Macromarketing ; Conference date: 01-01-2009",
}