Abstract
Modern perspectives on strategy often attempt to address one question - whether the strategy will achieve wealth transfer or create new wealth? While wealth transfer strategies may deliver one time gains to shareholders, they don't fundamentally change a company's long-term earning potential. These strategies don't create new wealth because they don't create new products, new markets, or new customers. The increasing difficulty of finding new wealth creation is a result of a fundamental shift in the business operating environment in which opportunities are sought after. Competing in such an environment is increasingly difficult and as a result, the value of strategic resources has shifted to more intangible resources. This study is concerned with exploring relationships that are considered to be instrumental to creating new wealth. It identifies entrepreneurial strategic posture as a widely supported approach to creating new wealth. The thesis also discusses organisational learning and structure as two intangible strategic resources that are increasingly valuable to successful strategy formulation and implementation. Furthermore the thesis considers organisational perceptions about the operating environment and seeks to relate resource configuration and strategic decision-making to these perceptions.
Original language | English |
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Qualification | Masters |
Publication status | Unpublished - 2004 |