The underlying social identities of a nation's brand

R. Lee, Jane Klobas, T. Tezinde, Jamie Murphy

Research output: Contribution to journalArticle

13 Citations (Scopus)
Original languageEnglish
Pages (from-to)450-465
JournalInternational Marketing Review
Volume27
Issue number4
DOIs
Publication statusPublished - 2010

Cite this

Lee, R. ; Klobas, Jane ; Tezinde, T. ; Murphy, Jamie. / The underlying social identities of a nation's brand. In: International Marketing Review. 2010 ; Vol. 27, No. 4. pp. 450-465.
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The underlying social identities of a nation's brand. / Lee, R.; Klobas, Jane; Tezinde, T.; Murphy, Jamie.

In: International Marketing Review, Vol. 27, No. 4, 2010, p. 450-465.

Research output: Contribution to journalArticle

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AU - Lee, R.

AU - Klobas, Jane

AU - Tezinde, T.

AU - Murphy, Jamie

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