The Stochastic Nature of Purchasing a State's Lottery Products

Dick Mizerski, R. Miller, K. Mizerski, D. Lam

Research output: Contribution to journalArticle

17 Citations (Scopus)

Abstract

Legal State Lotteries have significant effects on those state's revenues, their residents' behaviours and their ultimate welfare. Reported Lottery product purchase appears to reflect patterns that suggest high levels of habitual behaviour. Analysis of a US State's Lottery data found that this pattern was exhibited early in a game's introduction, and was evident in three apparently different product offerings: six-number and three-number Lotto, and Instant (scratch-off) games. These findings have important implications for understanding gambling behaviour, lottery marketing and gambling regulation.
Original languageEnglish
Pages (from-to)56-69
JournalAustralasian Marketing Journal
Volume12
Issue number3
Publication statusPublished - 2004

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