The Stochastic Nature of Purchasing a State's Lottery Products

Dick Mizerski, R. Miller, K. Mizerski, D. Lam

Research output: Contribution to journalArticle

15 Citations (Scopus)

Abstract

Legal State Lotteries have significant effects on those state's revenues, their residents' behaviours and their ultimate welfare. Reported Lottery product purchase appears to reflect patterns that suggest high levels of habitual behaviour. Analysis of a US State's Lottery data found that this pattern was exhibited early in a game's introduction, and was evident in three apparently different product offerings: six-number and three-number Lotto, and Instant (scratch-off) games. These findings have important implications for understanding gambling behaviour, lottery marketing and gambling regulation.
Original languageEnglish
Pages (from-to)56-69
JournalAustralasian Marketing Journal
Volume12
Issue number3
Publication statusPublished - 2004

Fingerprint

State lotteries
Purchasing
Lottery
Gambling
Lotto
Purchase
U.S. States
Revenue
Marketing
Residents

Cite this

Mizerski, Dick ; Miller, R. ; Mizerski, K. ; Lam, D. / The Stochastic Nature of Purchasing a State's Lottery Products. In: Australasian Marketing Journal. 2004 ; Vol. 12, No. 3. pp. 56-69.
@article{cee0d493f5d049299b6387551a00b64c,
title = "The Stochastic Nature of Purchasing a State's Lottery Products",
abstract = "Legal State Lotteries have significant effects on those state's revenues, their residents' behaviours and their ultimate welfare. Reported Lottery product purchase appears to reflect patterns that suggest high levels of habitual behaviour. Analysis of a US State's Lottery data found that this pattern was exhibited early in a game's introduction, and was evident in three apparently different product offerings: six-number and three-number Lotto, and Instant (scratch-off) games. These findings have important implications for understanding gambling behaviour, lottery marketing and gambling regulation.",
author = "Dick Mizerski and R. Miller and K. Mizerski and D. Lam",
year = "2004",
language = "English",
volume = "12",
pages = "56--69",
journal = "Australasian Marketing Journal",
issn = "1839-3349",
publisher = "Pergamon",
number = "3",

}

Mizerski, D, Miller, R, Mizerski, K & Lam, D 2004, 'The Stochastic Nature of Purchasing a State's Lottery Products' Australasian Marketing Journal, vol. 12, no. 3, pp. 56-69.

The Stochastic Nature of Purchasing a State's Lottery Products. / Mizerski, Dick; Miller, R.; Mizerski, K.; Lam, D.

In: Australasian Marketing Journal, Vol. 12, No. 3, 2004, p. 56-69.

Research output: Contribution to journalArticle

TY - JOUR

T1 - The Stochastic Nature of Purchasing a State's Lottery Products

AU - Mizerski, Dick

AU - Miller, R.

AU - Mizerski, K.

AU - Lam, D.

PY - 2004

Y1 - 2004

N2 - Legal State Lotteries have significant effects on those state's revenues, their residents' behaviours and their ultimate welfare. Reported Lottery product purchase appears to reflect patterns that suggest high levels of habitual behaviour. Analysis of a US State's Lottery data found that this pattern was exhibited early in a game's introduction, and was evident in three apparently different product offerings: six-number and three-number Lotto, and Instant (scratch-off) games. These findings have important implications for understanding gambling behaviour, lottery marketing and gambling regulation.

AB - Legal State Lotteries have significant effects on those state's revenues, their residents' behaviours and their ultimate welfare. Reported Lottery product purchase appears to reflect patterns that suggest high levels of habitual behaviour. Analysis of a US State's Lottery data found that this pattern was exhibited early in a game's introduction, and was evident in three apparently different product offerings: six-number and three-number Lotto, and Instant (scratch-off) games. These findings have important implications for understanding gambling behaviour, lottery marketing and gambling regulation.

M3 - Article

VL - 12

SP - 56

EP - 69

JO - Australasian Marketing Journal

JF - Australasian Marketing Journal

SN - 1839-3349

IS - 3

ER -