@inproceedings{0a064f0f62ea485980ef438f91b768c6,
title = "The Stochastic Nature of Adult Purchase of a Child's Fast Food Cartoon-Based Premium",
author = "C. Lambert and Dick Mizerski",
year = "2003",
language = "English",
isbn = "0868039837",
volume = "2003",
pages = "N/A",
editor = "R. Kennedy",
booktitle = "Anzmac 2003 Conference Proceedings",
publisher = "Corporate Profile Pty Ltd",
edition = "Adelaide, Australia",
note = "The Stochastic Nature of Adult Purchase of a Child's Fast Food Cartoon-Based Premium ; Conference date: 01-01-2003",
}