The Selling Orientation-Customer Orientation (S.O.C.O.) Scale: A Proposed Short Form

R.W. Thomas, Geoff Soutar, M.M. Ryan

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	63-69
Journal	The Journal of Personal Selling & Sales Management
Volume	21
Issue number	1
Publication status	Published - 2001

Cite this

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title = "The Selling Orientation-Customer Orientation (S.O.C.O.) Scale: A Proposed Short Form",

author = "R.W. Thomas and Geoff Soutar and M.M. Ryan",

year = "2001",

language = "English",

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pages = "63--69",

journal = "The Journal of Personal Selling \& Sales Management",

issn = "0885-3134",

publisher = "M E Sharpe Inc",

number = "1",

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T1 - The Selling Orientation-Customer Orientation (S.O.C.O.) Scale: A Proposed Short Form

AU - Thomas, R.W.

AU - Soutar, Geoff

AU - Ryan, M.M.

PY - 2001

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UR - https://www.scopus.com/pages/publications/85009544197

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