The Selling Orientation-Customer Orientation (S.O.C.O.) Scale: A Proposed Short Form

R.W. Thomas, Geoff Soutar, M.M. Ryan

Research output: Contribution to journalArticle

149 Citations (Scopus)
Original languageEnglish
Pages (from-to)63-69
JournalThe Journal of Personal Selling & Sales Management
Volume21
Issue number1
Publication statusPublished - 2001

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