The roles of perceived risk in the quality-value relationship: A study in a retail environment

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Cite this

@article{05c6623b3e9c424a8ebef0659c6d1c86,

title = "The roles of perceived risk in the quality-value relationship: A study in a retail environment",

author = "Geoffrey Soutar",

year = "1999",

language = "English",

volume = "75",

pages = "77--105",

journal = "Journal of Retailing",

issn = "0022-4359",

publisher = "Elsevier",

number = "1",

}