The Role of Word of Mouth in the Diffusion of Innovation

Research output: Chapter in Book/Conference paper › Chapter › peer-review

Original language	English
Title of host publication	Strategies and Communications for Innovations: An Integrative Management View for Companies and Networks
Place of Publication	Berlin Heidelberg
Publisher	Springer
Pages	117-131
ISBN (Print)	9783642172229
DOIs	https://doi.org/10.1007/978-3-642-17223-6
Publication status	Published - 2011

Access to Document

@inbook{5947a03611bc4b9282b49099e0851ae7,

title = "The Role of Word of Mouth in the Diffusion of Innovation",

author = "Tim Mazzarol",

year = "2011",

doi = "10.1007/978-3-642-17223-6",

language = "English",

isbn = "9783642172229",

pages = "117--131",

booktitle = "Strategies and Communications for Innovations: An Integrative Management View for Companies and Networks",

publisher = "Springer",

address = "Netherlands",

}

TY - CHAP

T1 - The Role of Word of Mouth in the Diffusion of Innovation

AU - Mazzarol, Tim

PY - 2011

Y1 - 2011

U2 - 10.1007/978-3-642-17223-6

DO - 10.1007/978-3-642-17223-6

M3 - Chapter

SN - 9783642172229

SP - 117

EP - 131

BT - Strategies and Communications for Innovations: An Integrative Management View for Companies and Networks

PB - Springer

CY - Berlin Heidelberg

ER -