The Role of Word of Mouth in the Diffusion of Innovation

Research output: Chapter in Book/Conference paperChapter

12 Citations (Scopus)
Original languageEnglish
Title of host publicationStrategies and Communications for Innovations: An Integrative Management View for Companies and Networks
Place of PublicationBerlin Heidelberg
PublisherSpringer
Pages117-131
ISBN (Print)9783642172229
DOIs
Publication statusPublished - 2011

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