The Role of Word of Mouth in the Diffusion of Innovation

Research output: Chapter in Book/Conference paperChapter

12 Citations (Scopus)
Original languageEnglish
Title of host publicationStrategies and Communications for Innovations: An Integrative Management View for Companies and Networks
Place of PublicationBerlin Heidelberg
PublisherSpringer
Pages117-131
ISBN (Print)9783642172229
DOIs
Publication statusPublished - 2011

Cite this

Mazzarol, T. (2011). The Role of Word of Mouth in the Diffusion of Innovation. In Strategies and Communications for Innovations: An Integrative Management View for Companies and Networks (pp. 117-131). Berlin Heidelberg: Springer. https://doi.org/10.1007/978-3-642-17223-6
Mazzarol, Tim. / The Role of Word of Mouth in the Diffusion of Innovation. Strategies and Communications for Innovations: An Integrative Management View for Companies and Networks. Berlin Heidelberg : Springer, 2011. pp. 117-131
@inbook{5947a03611bc4b9282b49099e0851ae7,
title = "The Role of Word of Mouth in the Diffusion of Innovation",
author = "Tim Mazzarol",
year = "2011",
doi = "10.1007/978-3-642-17223-6",
language = "English",
isbn = "9783642172229",
pages = "117--131",
booktitle = "Strategies and Communications for Innovations: An Integrative Management View for Companies and Networks",
publisher = "Springer",
address = "Netherlands",

}

Mazzarol, T 2011, The Role of Word of Mouth in the Diffusion of Innovation. in Strategies and Communications for Innovations: An Integrative Management View for Companies and Networks. Springer, Berlin Heidelberg, pp. 117-131. https://doi.org/10.1007/978-3-642-17223-6

The Role of Word of Mouth in the Diffusion of Innovation. / Mazzarol, Tim.

Strategies and Communications for Innovations: An Integrative Management View for Companies and Networks. Berlin Heidelberg : Springer, 2011. p. 117-131.

Research output: Chapter in Book/Conference paperChapter

TY - CHAP

T1 - The Role of Word of Mouth in the Diffusion of Innovation

AU - Mazzarol, Tim

PY - 2011

Y1 - 2011

U2 - 10.1007/978-3-642-17223-6

DO - 10.1007/978-3-642-17223-6

M3 - Chapter

SN - 9783642172229

SP - 117

EP - 131

BT - Strategies and Communications for Innovations: An Integrative Management View for Companies and Networks

PB - Springer

CY - Berlin Heidelberg

ER -

Mazzarol T. The Role of Word of Mouth in the Diffusion of Innovation. In Strategies and Communications for Innovations: An Integrative Management View for Companies and Networks. Berlin Heidelberg: Springer. 2011. p. 117-131 https://doi.org/10.1007/978-3-642-17223-6