The Role of Social Capital, Strategic Networking and Word of Mouth Communication in the Commercialisation of Innovation

Research output: Chapter in Book/Conference paperChapter

3 Citations (Scopus)
Original languageEnglish
Title of host publicationStrategy and Communication for Innovation
EditorsNicole Pfeffermann, Tim Minshall, Letizia Mortara
Place of PublicationBerlin, Heidelburg
PublisherSpringer
Pages173-193
EditionSecond
ISBN (Print)9783642414787
DOIs
Publication statusPublished - 2013

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