The Role of Social Capital, Strategic Networking and Word of Mouth Communication in the Commercialisation of Innovation

Research output: Chapter in Book/Conference paper › Chapter › peer-review

Original language	English
Title of host publication	Strategy and Communication for Innovation
Editors	Nicole Pfeffermann, Tim Minshall, Letizia Mortara
Place of Publication	Berlin, Heidelburg
Publisher	Springer
Pages	173-193
Edition	Second
ISBN (Print)	9783642414787
DOIs	https://doi.org/10.1007/978-3-642-41479-4_11
Publication status	Published - 2013

Access to Document

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title = "The Role of Social Capital, Strategic Networking and Word of Mouth Communication in the Commercialisation of Innovation",

author = "Tim Mazzarol",

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language = "English",

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pages = "173--193",

editor = "Nicole Pfeffermann and Tim Minshall and Letizia Mortara",

booktitle = "Strategy and Communication for Innovation",

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The Role of Social Capital, Strategic Networking and Word of Mouth Communication in the Commercialisation of Innovation. / Mazzarol, Tim.
Strategy and Communication for Innovation. ed. / Nicole Pfeffermann; Tim Minshall; Letizia Mortara. Second. ed. Berlin, Heidelburg: Springer, 2013. p. 173-193.

Research output: Chapter in Book/Conference paper › Chapter › peer-review

TY - CHAP

T1 - The Role of Social Capital, Strategic Networking and Word of Mouth Communication in the Commercialisation of Innovation

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