The Role of Social Capital, Strategic Networking and Word of Mouth Communication in the Commercialisation of Innovation

Research output: Chapter in Book/Conference paperChapter

3 Citations (Scopus)
Original languageEnglish
Title of host publicationStrategy and Communication for Innovation
EditorsNicole Pfeffermann, Tim Minshall, Letizia Mortara
Place of PublicationBerlin, Heidelburg
PublisherSpringer
Pages173-193
EditionSecond
ISBN (Print)9783642414787
DOIs
Publication statusPublished - 2013

Cite this

Mazzarol, T. (2013). The Role of Social Capital, Strategic Networking and Word of Mouth Communication in the Commercialisation of Innovation. In N. Pfeffermann, T. Minshall, & L. Mortara (Eds.), Strategy and Communication for Innovation (Second ed., pp. 173-193). Berlin, Heidelburg: Springer. https://doi.org/10.1007/978-3-642-41479-4_11
Mazzarol, Tim. / The Role of Social Capital, Strategic Networking and Word of Mouth Communication in the Commercialisation of Innovation. Strategy and Communication for Innovation. editor / Nicole Pfeffermann ; Tim Minshall ; Letizia Mortara. Second. ed. Berlin, Heidelburg : Springer, 2013. pp. 173-193
@inbook{f73c35eb79d84c57bc22f30724d130b2,
title = "The Role of Social Capital, Strategic Networking and Word of Mouth Communication in the Commercialisation of Innovation",
author = "Tim Mazzarol",
year = "2013",
doi = "10.1007/978-3-642-41479-4_11",
language = "English",
isbn = "9783642414787",
pages = "173--193",
editor = "Nicole Pfeffermann and Tim Minshall and Letizia Mortara",
booktitle = "Strategy and Communication for Innovation",
publisher = "Springer",
address = "Netherlands",
edition = "Second",

}

Mazzarol, T 2013, The Role of Social Capital, Strategic Networking and Word of Mouth Communication in the Commercialisation of Innovation. in N Pfeffermann, T Minshall & L Mortara (eds), Strategy and Communication for Innovation. Second edn, Springer, Berlin, Heidelburg, pp. 173-193. https://doi.org/10.1007/978-3-642-41479-4_11

The Role of Social Capital, Strategic Networking and Word of Mouth Communication in the Commercialisation of Innovation. / Mazzarol, Tim.

Strategy and Communication for Innovation. ed. / Nicole Pfeffermann; Tim Minshall; Letizia Mortara. Second. ed. Berlin, Heidelburg : Springer, 2013. p. 173-193.

Research output: Chapter in Book/Conference paperChapter

TY - CHAP

T1 - The Role of Social Capital, Strategic Networking and Word of Mouth Communication in the Commercialisation of Innovation

AU - Mazzarol, Tim

PY - 2013

Y1 - 2013

U2 - 10.1007/978-3-642-41479-4_11

DO - 10.1007/978-3-642-41479-4_11

M3 - Chapter

SN - 9783642414787

SP - 173

EP - 193

BT - Strategy and Communication for Innovation

A2 - Pfeffermann, Nicole

A2 - Minshall, Tim

A2 - Mortara, Letizia

PB - Springer

CY - Berlin, Heidelburg

ER -

Mazzarol T. The Role of Social Capital, Strategic Networking and Word of Mouth Communication in the Commercialisation of Innovation. In Pfeffermann N, Minshall T, Mortara L, editors, Strategy and Communication for Innovation. Second ed. Berlin, Heidelburg: Springer. 2013. p. 173-193 https://doi.org/10.1007/978-3-642-41479-4_11