The Role of low self-monitoring in innovation resistance: the case of fashion adoption

N. Muzinich, Anthony Pecotich, J. Gentry

Research output: Chapter in Book/Conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationMarketing Connections Proceedings of the Australia New Zealand Marketing Academy Conference
EditorsB.J. Gray, K.R. Deans
Place of PublicationNew Zealand
PublisherUniversity of Otago
Pages824-833
Volumen/a
EditionDunedin, NZ
ISBN (Print)1877156078
Publication statusPublished - 1998
EventThe Role of low self-monitoring in innovation resistance: the case of fashion adoption - Dunedin, NZ
Duration: 1 Jan 1998 → …

Conference

ConferenceThe Role of low self-monitoring in innovation resistance: the case of fashion adoption
Period1/01/98 → …

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