TY - JOUR
T1 - The repercussions and challenges of COVID-19 in the hotel industry
T2 - Potential strategies from a case study of Indonesia
AU - Japutra, Arnold
AU - Situmorang, Ringkar
PY - 2021/5
Y1 - 2021/5
N2 - The COVID-19 pandemic has hit the tourism and hospitality sector hard. Hotel managers face uncertainty in this environment in order to survive. This study explores the impact of COVID-19 on the hospitality industry, particularly hotels in Indonesia, one of the largest developing countries. It examines the challenges faced by hotel managers and the strategies used to survive. Through the lens of complexity theory, we discuss whether the strategies being deployed are beneficial, redundant, or detrimental for hospitality businesses. Based on semi-structured interviews with 13 hotel managers in Jakarta, Bandung, and Bali, the findings shed light on the various challenges to hotels. We also highlight which challenges could turn into opportunities. The findings show that the strategies that managers are deploying could be detrimental in the future. Potential future research directions are also discussed.
AB - The COVID-19 pandemic has hit the tourism and hospitality sector hard. Hotel managers face uncertainty in this environment in order to survive. This study explores the impact of COVID-19 on the hospitality industry, particularly hotels in Indonesia, one of the largest developing countries. It examines the challenges faced by hotel managers and the strategies used to survive. Through the lens of complexity theory, we discuss whether the strategies being deployed are beneficial, redundant, or detrimental for hospitality businesses. Based on semi-structured interviews with 13 hotel managers in Jakarta, Bandung, and Bali, the findings shed light on the various challenges to hotels. We also highlight which challenges could turn into opportunities. The findings show that the strategies that managers are deploying could be detrimental in the future. Potential future research directions are also discussed.
KW - Challenges
KW - COVID-19
KW - Crisis management
KW - Pandemic impact
KW - Strategy
KW - Tourism
UR - http://www.scopus.com/inward/record.url?scp=85101310916&partnerID=8YFLogxK
U2 - 10.1016/j.ijhm.2021.102890
DO - 10.1016/j.ijhm.2021.102890
M3 - Article
AN - SCOPUS:85101310916
SN - 0278-4319
VL - 95
JO - International Journal of Hospitality Management
JF - International Journal of Hospitality Management
M1 - 102890
ER -