The Practice of Transformative Consumer Research – Some Issues and Suggestions

J. Ozanne, Simone Pettigrew, D. Crockett, A.F. Firat, H. Downey, Melanie Pescud

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)1-7
JournalJournal of Research for Consumers
Volume19
Publication statusPublished - 2011

Cite this